Download MANCHESTER COMMUNITY COLLEGE SUPPLEMENTAL JOB

MANCHESTER COMMUNITY COLLEGE
SUPPLEMENTAL JOB DESCRIPTION
INCUMBENT: ___________________________
FLSA: Exempt
EEO-6: 3-34 (Professional)
SOC CODE: 11-2031
CLASSIFICATION: Programs Information Officer
CLASSIFICATION CODE: 711800
IN-HOUSE TITLE: Director of Marketing
DATE ESTABLISHED: 07/26/2013
POSITION #: M1R00093
DATE OF LAST AMENDMENT: 07/26/2013
SCOPE OF WORK: Serves as the chief marketing and public information officer responsible for
developing, directing, and managing the public relations, promotional, and marketing strategies and programs for
Manchester Community College. This position shall report to the President of Manchester Community College.
ACCOUNTABILITIES:

Serves as the primary media spokesperson for MCC; Advises the president and others in media
interactions and advertising strategies and works with the president in generating a positive public image
and engendering public and legislative support.

Develops, implements, and manages a comprehensive marketing, imaging, and public relations campaign to
promote Manchester Community College and create financial and public support.

Manages budgets for marketing, publications, advertising, and public relations activities; writes proposals for
vendor bids, authorizes payment for vendor services. Prepares periodic reports concerning marketing
strategies effectiveness and return on investment.

Prepares and dispatches external releases and internal communications and coordinates all public
information programs and serves as the governmental liaison with state officials and coordinates research
to answer legislative inquiries.

Develops, designs, and supervises production and distribution of college marketing and promotional pieces
including, but not limited to: press releases, advertising copy, newsletters, brochures, topic specific
legislative information pieces, informational reports and works with appropriate segments of the college
community to plan and implement the college’s marketing effort and budget.

Works collaboratively with the president’s leadership team in the establishment and maintenance of a
college-wide communications program to ensure that the college community is better informed.

Supports alumni communications.

Supervises the Webmaster and the Graphic Designer in the Marketing Department.

Researches and analyzes marketing and operational data pertaining to colleges and universities, higher
educational trends, community and state demographics, economic development, workforce training, labor
market statistics, and other pertinent information, as directed. Works with appropriate segments of the
college community to plan and implement efforts and the budget and serves as a resource for college
marketing strategies and activities. Serves as a resource for college information, admissions, alumni, and
business and industry, as needed.

Participates in enrollment and retention activities at the college and prepares reports concerning college
marketing, legislative matters, and enrollment.

Serves on college and other committees, as assigned. Attends workshops, seminars, and conferences for
both professional development and to represent the College at State, National, and International venues.

Complies with all system, college, state and federal rules and regulations;

Other duties as assigned.
MINIMUM QUALIFICATIONS:
Education: Bachelor’s degree from a recognized college or university with major study in journalism, arts,
advertising, public relations, marketing, business administration, or a communications related field. Each
additional year of approved formal education may be substituted for one year of required work experience.
Experience: Five (5) years’ experience in the field of journalism, advertising, public relations, marketing,
business administration or other communications related field, two years of which shall have been associated
with magazine or newspaper writing/editing, graphics, preparation of audiovisual or web-related material or
other communications and public relations experience.
License/Certification: Valid driver’s license or access to statewide transportation.
PREFERRED QUALIFICATIONS: Familiarity with Adobe Creative Suite, Constant Contact, and social
media; Possess considerable knowledge of English and composition; creative concept work, the printing industry,
and web production preferred.
SPECIAL REQUIREMENTS: For appointment consideration, applicants must successfully participate in a
structured interview measuring possession of knowledge, skills and abilities identified as necessary for
satisfactory job performance by this class specification. The structured interview is developed and administered,
according to CCSNH guidelines, by representatives of the college in which the vacancy exists.
RECOMMENDED WORK TRAITS: Considerable knowledge of communications principles
and practices. Considerable knowledge of the techniques of planning, composing, and editing writing
diverse informational material. Considerable knowledge of English and composition; creative concept
work, the printing industry, and world-wide web production. Knowledge of public relations and
marketing techniques and procedures. Knowledge of various media needs and methods. Ability to
appear before groups, speak effectively and answer questions from the audience. Ability to supervise
a small staff of assistants in public relations work. Ability to seek out pertinent and newsworthy
information. Ability to read proofs using standard proofreaders' marks. Ability to write audio and
visual copy for both motion and still films and video tape for dissemination and utilization by the
public. Ability to use a camera. Ability to design, write and layout newsletters and brochures.
Ability to use a graphics page design software programs. Ability to establish and maintain effective
working relationships with CCSNH and college departments and employees and outside groups and
individuals. Ability to supervise others. Must be willing to maintain appearance appropriate to
assigned duties and responsibilities as determined by the college.
DISCLAIMER STATEMENT: The supplemental job description lists typical examples of work and is not
intended to include every job responsibility specific to a position. An employee may be required to perform
other related duties not listed on the supplemental job description provided that such duties are characteristic
of that classification.
SIGNATURES: The above is an accurate reflection of the duties of my position.
Employee’s Name (typed)
________________________
Employee’s Signature
____/____/____
Date Reviewed
Supervisor’s Name and Title: Susan D. Huard, President
The above job description accurately measures this employee’s job duties.
______________________________
Supervisor’s Signature
____/____/____
Date Reviewed
______________________________
CCSNH – Director of Human Resources
07/26/2013
Date Approved