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Name ________________________________________
SEM II 2.08 Explain the use of advertising agencies.
Understands the concepts and strategies needed to communicate information about products, services, images, and/or
ideas to achieve a desired outcome
What is An Advertising Agency?
A business that _________________________________________________________________________
Why use an advertising agency?
View the ______________________ from an _______________________________________________
Up to date ___________________________________________! Including social media, email and all
Deals and save you more money than if you made all ________________________________________.
Important first step is to check out the advertising agency’s __________________________ before selecting
Full-service Agencies
Offer a________________________________________________that are not limited to
________________________but include other kinds of services.
Offer a complete range of ____________________________________________________ and work across the
full range of advertising media, including press, radio, television, outdoor and digital media.
Involved in _______________________, creating, _________________ advertisements, performing research and
selecting media.
– Some provide non-advertising related services depending upon the needs of the specific client.
Often times these agencies do their own market research instead of enlisting outside help.
Often have a “________________________________________________”.
– Clients often select specific agencies because of their creative abilities. The creative department develops
ideas, _________________________, handles the graphics, etc. These activities often are the basis of the
Other Agencies
– Specialize in providing ____________________________ services.
Main job is the creation of the ________________________________ or
Specialize in ________________________________________________________________________