the influence of product type, humour type, brand attitude, and
... of managers approaching it, aspects influencing its effectiveness still remains unclear. The aim of this dissertation is thus to illuminate the influence of product type, humour type, brand attitude, and gender on humour effectiveness for the Danish population. This dissertation met the research aim ...
... of managers approaching it, aspects influencing its effectiveness still remains unclear. The aim of this dissertation is thus to illuminate the influence of product type, humour type, brand attitude, and gender on humour effectiveness for the Danish population. This dissertation met the research aim ...
Selling "Kawaii" in Advertising - e
... Distributed by Japan’s powerful anime and manga industry, kawaii aesthetics is today widespread among the international youth culture in the new millennium. Originating in Japan, the kawaii style has dominated Japanese popular culture since 1980s. The culture of kawaii was explicitly studied in Kins ...
... Distributed by Japan’s powerful anime and manga industry, kawaii aesthetics is today widespread among the international youth culture in the new millennium. Originating in Japan, the kawaii style has dominated Japanese popular culture since 1980s. The culture of kawaii was explicitly studied in Kins ...
Viewable Impressions
... this white paper. Also, earlier in 2014 the World Federation of Advertisers (WFA) surveyed their global multinational brand members and they indicated that digital ad viewability and verification is one of their key topics this year3. In order to be able to increase online advertising spend comforta ...
... this white paper. Also, earlier in 2014 the World Federation of Advertisers (WFA) surveyed their global multinational brand members and they indicated that digital ad viewability and verification is one of their key topics this year3. In order to be able to increase online advertising spend comforta ...
Full Text ( Final Version , 5mb )
... power to change markets and improve profit margins. In the short-term, advertising conveys new information, builds awareness and enhances credibility. In the long-term, it conveys brand image, attaches emotional values to the brand (which generates loyalty), and builds positive reputation. The most ...
... power to change markets and improve profit margins. In the short-term, advertising conveys new information, builds awareness and enhances credibility. In the long-term, it conveys brand image, attaches emotional values to the brand (which generates loyalty), and builds positive reputation. The most ...
Advertising and PrOmotion: An Integrated Marketing
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
Advertising and PrOmotion
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
Advertising and PrOmotion: An Integrated Marketing
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
... direct marketing, the Internet, interactive media, sales promotion, public relations, and personal selling. You will also be expected to know how to research and evaluate a company’s marketing and promotional situation and how to use these various functions in developing effective communication stra ...
A Review of RJ Reynolds` Internal Documents Produced in Mangini
... Faced with this reality, RJR's management developed the "Joe ...
... Faced with this reality, RJR's management developed the "Joe ...
AdChoices? Compliance with Online Behavioral
... and offers a consumer opt-out service6 that allows consumers ``to `opt out' of the behavioral advertising delivered by our member companies.”7 As the FTC began examining OBA again in 2009, several industry organizations with an interest in OBA (including the NAI) formed the Digital Advertising Allia ...
... and offers a consumer opt-out service6 that allows consumers ``to `opt out' of the behavioral advertising delivered by our member companies.”7 As the FTC began examining OBA again in 2009, several industry organizations with an interest in OBA (including the NAI) formed the Digital Advertising Allia ...
CHAPTER 4 PERSPECTIVES ON SPORT SPONSORSHIP MANAGEMENT AND DECISION-MAKING
... University of Pretoria etd ...
... University of Pretoria etd ...
Fifteen Percent or More: A Content Analysis of Geico`s Commercial
... 2009 along with the accomplishment of providing insurance for people in all 50 states and the District of Columbia (Geico’s Story, 2012). Geico’s Present Geico now offers coverage for more than just auto insurance including, homeowners, renter, boat, and many others (Geico’s Story, 2012). In 2010, t ...
... 2009 along with the accomplishment of providing insurance for people in all 50 states and the District of Columbia (Geico’s Story, 2012). Geico’s Present Geico now offers coverage for more than just auto insurance including, homeowners, renter, boat, and many others (Geico’s Story, 2012). In 2010, t ...
CHAPTER ONE - Introduction to Advertising
... Each question in the Test Item File is formatted with the question number, the question itself, potential answers, the correct answer, a difficulty scale, and the page where the question and answer may be found in the textbook. The page number suggests where the material for the question begins, not ...
... Each question in the Test Item File is formatted with the question number, the question itself, potential answers, the correct answer, a difficulty scale, and the page where the question and answer may be found in the textbook. The page number suggests where the material for the question begins, not ...
Advertising Insight
... marketing communication tools so they send a consis-tent, persuasive message to target audiences that promotes company goals. Marketing com-munication tools include such marketing areas as advertising, sales promotion, direct marketing, public relations, packaging, and personal selling. In companies ...
... marketing communication tools so they send a consis-tent, persuasive message to target audiences that promotes company goals. Marketing com-munication tools include such marketing areas as advertising, sales promotion, direct marketing, public relations, packaging, and personal selling. In companies ...
View resource
... Internet – ensures that youth will be exposed to them. Statistics indicate that the average youth currently spends one-third of each day exposed to media (Roberts, 2000). Research shows that television, radio, and print advertising have the ability to persuade people to buy. As well, movies and tele ...
... Internet – ensures that youth will be exposed to them. Statistics indicate that the average youth currently spends one-third of each day exposed to media (Roberts, 2000). Research shows that television, radio, and print advertising have the ability to persuade people to buy. As well, movies and tele ...
Advertising Promotions
... main focus will be on what is’ advertising? What are its important dimensions? (The standard definition of advertising includes six elements.) To start with tell me what do you understand from advertising. As all of you would have noticed that, whenever you are watching any channel or coming from yo ...
... main focus will be on what is’ advertising? What are its important dimensions? (The standard definition of advertising includes six elements.) To start with tell me what do you understand from advertising. As all of you would have noticed that, whenever you are watching any channel or coming from yo ...
Facing Clutter - Stockholm School of Economics
... favorite sports, looking out of their airplane window1, or even while socializing with their friends2. In this clutter, it is far from easy for marketers to stand out and make their messages heard. It is difficult to say how many marketing messages an average consumer is exposed to each day. A typic ...
... favorite sports, looking out of their airplane window1, or even while socializing with their friends2. In this clutter, it is far from easy for marketers to stand out and make their messages heard. It is difficult to say how many marketing messages an average consumer is exposed to each day. A typic ...
Inferences in advertising: A study of Swedish and Russian TV
... being advertising. According to Harris (1999), an average person in USA is exposed to about 500 advertisements per day, 182,000 per year, and millions in a lifetime. An advertisement will normally offer some product or service that is represented as satisfying some consumer need or desire – a tablet ...
... being advertising. According to Harris (1999), an average person in USA is exposed to about 500 advertisements per day, 182,000 per year, and millions in a lifetime. An advertisement will normally offer some product or service that is represented as satisfying some consumer need or desire – a tablet ...
November 2011 Vol 22 No 4 Issue - Australasian College of Road
... ‘Where do we go from here?’The papers within this special issue have most certainly captured the essence of this theme and in doing so have offered insight into issues regarding advertising and media effects as well as how we evaluate such effects (including, importantly, how we evaluate the evaluat ...
... ‘Where do we go from here?’The papers within this special issue have most certainly captured the essence of this theme and in doing so have offered insight into issues regarding advertising and media effects as well as how we evaluate such effects (including, importantly, how we evaluate the evaluat ...
Production
... Evaluation Guidelines for Creative Output Consistent with brand’s marketing objectives? Consistent with brand’s advertising objectives? Consistent with creative strategy, objectives? ...
... Evaluation Guidelines for Creative Output Consistent with brand’s marketing objectives? Consistent with brand’s advertising objectives? Consistent with creative strategy, objectives? ...
(PPT, 1.02MB)
... In Latin, ad vertere means "to turn toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, ma ...
... In Latin, ad vertere means "to turn toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, ma ...
Celebrity Endorser Selection Strategies as Effective Marketing
... In defending the decision of Porsche‟s management, it can also be said that the Maria Sharapova was selected due to the fact that Porsche is a German brand and a celebrity endorser or German athlete was considered a perfect match for the brand. This conforms to existing literature that maintain that ...
... In defending the decision of Porsche‟s management, it can also be said that the Maria Sharapova was selected due to the fact that Porsche is a German brand and a celebrity endorser or German athlete was considered a perfect match for the brand. This conforms to existing literature that maintain that ...
ADVERTISING Advertising and Promotion Communicating Brands
... Advertising has, perhaps, lagged somewhat behind the broader field of consumption as a focus for social research. Advertising is, though, an ‘integral part of twentieth-century consumption’ and an ‘important form of representation in the contemporary world’ (Nava et al., 1997: 3–4). As a form of rep ...
... Advertising has, perhaps, lagged somewhat behind the broader field of consumption as a focus for social research. Advertising is, though, an ‘integral part of twentieth-century consumption’ and an ‘important form of representation in the contemporary world’ (Nava et al., 1997: 3–4). As a form of rep ...
MEASURING TRUST IN ADVERTISING: DEVELOPMENT AND
... study in advertising. Credibility, a related construct to trust, has long been studied in the context of advertising, but literature suggests that credibility and trust are distinct constructs which have different conceptual characteristics (Doney and Cannon, 1997; Hovland, Janis, and Kelly, 1953; L ...
... study in advertising. Credibility, a related construct to trust, has long been studied in the context of advertising, but literature suggests that credibility and trust are distinct constructs which have different conceptual characteristics (Doney and Cannon, 1997; Hovland, Janis, and Kelly, 1953; L ...
THESIS A BEWITCHING SEMBLANCE OF SOMETHING TO BE
... difficult to make the “associational leap” from capturing pictures of a graduation or a child’s birth to feeling nostalgic about those moments in the future. Kodak has brilliantly communicated the core benefits of its products and connected them to consumers in a way that resonates and reflects tho ...
... difficult to make the “associational leap” from capturing pictures of a graduation or a child’s birth to feeling nostalgic about those moments in the future. Kodak has brilliantly communicated the core benefits of its products and connected them to consumers in a way that resonates and reflects tho ...
Recommendations - Ministry of Health
... Much of the research is focused on the impact of exposure of young people to alcohol advertising via television, print and radio. However, since 2010 an increasing number of published papers have focused on describing the relationship between alcohol sponsorship of sport and alcohol-related harm. In ...
... Much of the research is focused on the impact of exposure of young people to alcohol advertising via television, print and radio. However, since 2010 an increasing number of published papers have focused on describing the relationship between alcohol sponsorship of sport and alcohol-related harm. In ...