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Advertising and Public Relations
Advertising and Public Relations

...  Infomercials – information with entertainment and product promotion  WWW ...
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...  Long gone are the days when a single television show and its commercial messages could attract more than 70 percent of the audience, as an episode of "I Love Lucy" once did. ...
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... used to the unhealthy food on TV. With time elapsing, junk food and sugar drinks will be understood that the junk food can serve as daily food by children. What’s more, there is another factor why advertising is more influential on children. Because the fast food advertising usually said, ‘‘Buy one ...
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... and practices, the more thy are influenced by them • In the teen years, peers begin to exert a greater influence on their lives, such as food habits, practices, and beliefs about food. ...
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... Reach, which is the number of people, households, or businesses in a target audience exposed to a media vehicle or message schedule at least one time during a given time period (usually four weeks). Frequency, which is the average number of times an individual, household, or business within a partic ...
A Major Disadvantage of Advertising On Television
A Major Disadvantage of Advertising On Television

... A Major Advantage of Advertising On Television • Secondly, it provides a good way for consumers to learn the products. This is a time when information is too excessive to be processed. Without TV ads, customers will spend large quantity of time looking for the goods they want, and choosing from the ...
Public service advertising
Public service advertising

... goes) are meant for public interest as opposed to commercial advertisements for products or services advertised “to sell”. PSAs are intended to modify public attitudes by raising awareness about specific issues. The main objective behind Public Service Advertising is to spread social consciousness a ...
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The influence of business, marketing and advertising on popular

... Free to air television advertising accounts for 34% of total advertising in contemporary society, and companies purchase ‘seconds’ of time. The influence of advertising is significant, particularly in regards to younger age groups. As children are in the early developmental stages, they tend to be m ...
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Marketing and advertising to children
Marketing and advertising to children

... advertisements. Children are more vulnerable to manipulation through advertising messages. Children today have access to countless media outlets that are more difficult to monitor than radio or television. Children see advertisements at children's clubs, sporting events, concerts, websites, social n ...
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Advertising to children

Advertising to children is the act of marketing or advertising products or services to children, as defined by national legislation and advertising standards. It is often the subject of debate, relating to the alleged influence on children’s consumption. Laws concerning such advertisements have largely evolved in recent years. In most countries, advertising for children is framed by a mix of legislation and advertising self-regulation.
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