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Transcript
THE PROMOTION MIX
A blend of the major promotional tools can be used to achieve advertising and
marketing objectives including:
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Sales promotion
Public relations
Advertising
Personal selling
Major Promotion Tools
Sales promotion:
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Sponsorship - Goods or services
Web
Contests - requires a degree of knowledge
'Sweepstakes' or 'Lucky Dips' - by chance eg drawing a business card
Coupons
Public relations Officer/Consultant:
• Media TV, newspaper, journals,
• Media releases and media kits
• Favourable free publicity
Advertising:
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Newspaper advertising
Flyers inserted in newspaper
Industry journal advertising
Brochures
Posters
Direct mail
Personal selling:
• Email
• Person to person