Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download THE PROMOTION MIX
Document related concepts
Viral marketing wikipedia , lookup
Television advertisement wikipedia , lookup
Radio advertisement wikipedia , lookup
Pharmaceutical marketing wikipedia , lookup
Online advertising wikipedia , lookup
Alcohol advertising wikipedia , lookup
Advertising campaign wikipedia , lookup
Targeted advertising wikipedia , lookup
Criticism of advertising wikipedia , lookup
Advertising to children wikipedia , lookup
Advertising management wikipedia , lookup
Transcript
THE PROMOTION MIX A blend of the major promotional tools can be used to achieve advertising and marketing objectives including: • • • • Sales promotion Public relations Advertising Personal selling Major Promotion Tools Sales promotion: • • • • • Sponsorship - Goods or services Web Contests - requires a degree of knowledge 'Sweepstakes' or 'Lucky Dips' - by chance eg drawing a business card Coupons Public relations Officer/Consultant: • Media TV, newspaper, journals, • Media releases and media kits • Favourable free publicity Advertising: • • • • • • Newspaper advertising Flyers inserted in newspaper Industry journal advertising Brochures Posters Direct mail Personal selling: • Email • Person to person
