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ADVERTISING HOW IT AFFECTS YOUR FOOD CHOICES ADVERTISING ENCOURAGES YOU TO TRY NEW PRODUCTS CONTINUE TO BUY PRODUCTS THAT HAVE BEEN AVAILABLE FOR A LONG TIME WHAT APPEALS DO ADVERTISERS USE? CURIOSITY – TRY NEW THINGS SENSE OF BELONGING – EVERYONE IS TRYING THIS PRODUCT PRIDE – THE BEST PEOPLE USE THIS – GOOD MOMS BUY THIS WALLET – SAVE MONEY – GOOD VALUE, COUPONS Buy Me That Techniques Make it look delicious – food styling Sugar sweetened snacks are nutritious Got to have it Health and nutrition claims Sweepstakes What else??????? HOW TO EVALUATE ADS Be critical – think about how they are trying to convince you to buy Use your knowledge and common sense Does that information seem real? Would this product help meet my daily nutritional needs? An ad cannot make you buy the product – be a smart consumer Your Assignment Get a copy of the advertising analysis worksheet Locate a food ad from a magazine Mount the ad, or staple/glue to the back of sheet if necessary Complete all questions Complete answers – neat