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Transcript
Marketing Mix---print and hand in
Name: __________________ _______________
You are the marketing manager of your new team.
Using the items listed below, outline your promotional
mix within the box. Apply this then to several slides for
your create-a-team powerpoint
1.
ADVERTISING (newspapers, magazines, direct mail, stadium signage)
a. Broadcast, Direct marketing Online-internet-phone advertising
2.
SALES PROMOTION
coupons, rebates, samples, contests, etc. to get customer excited
–special events give aways,
3. PUBLICITY—free mention of product or company in the media (press release)
4. Personal selling
I
II
III