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Download Promotional Mix Chart_Mitchell - Westbrooks-Wiki
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Name:_____________________________________ Date:________________ Period___________________ Promotional Mix Comparison Chart Complete the chart below by providing the definition, example, and picture representing each of the elements of the promotional mix. Mix Element Definition Example form of direct contact Personal Selling Any between a salesperson and a customer. Advertising Sales Promotions A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets. All marketing activitiesother than personal selling, advertising, and public relations- that are used to stimulate purchasing and sales. Salesperson selling a car Newspapers, magazines, commercials, billboards Buy one get one free Marketing Summer 2006 134 Picture Name:_____________________________________ Date:________________ Public Relations Activities that help an organization influence a target audience. Institute of Public Relations Marketing Summer 2006 134 Period___________________