... Money—How much can be spent?
Message—What message should be sent?
Media—What media should be used?
Measurement—How should the results be evaluated?
Graphic and Web Designer, Social Advertising Products
... OneRiot seeks a digitally-savvy sales lead to join our kickass team.
OneRiot is social advertising network that helps brands like Xbox, AT&T and Aol connect
with a new audience of always-on web and mobile web users. We're venture backed,
growing every month and focus on helping advertisers with thes ...
... publicity the communication of a product or business by placing information about it
Vocabulary - Mass Media This is a list of vocabulary items related to
... A radio antenna, especially one suspended in or extending into the air.
Advertising is a form of communication that typically attempts to persuade potential
customers to purchase or to consume more of a particular brand of product or service.
A blog (a contraction of the term "Web log") is a Web sit ...
Link to SEM_I_3
... well-known ___________might want to reach as many people as possible. As a result, it places ads in
___________ ______________ publications instead of _________ publications. _____________ is an influence or
reason that causes someone to take action.
(18 & 19) REPUTATION OF PUBLICATION: Reputation o ...
Save - Yimg
... 4.Deeper Impact
Advertising - Rockdale County Public Schools
... • Ads are crated to convince people to
think or do something in particular.
• For example, a sneaker company’s
point of view might be that you can’t
be a real athlete without special
Media Planning and Buying
... Terms/concepts for measuring media impact
1. Impression is one person’s exposure to a program, newspaper, magazine or outdoor
location. Impressions are a measure of the size of an audience either for one media
vehicle(one magazine ad) or for a combination of vehicles.
2. Gross Rating Points - GRP - ...
... which highlights the history of
the campaign, the ad agency
who launched the
campaign theme, and how other
promotional elements in
addition to advertising were
integrated into the campaign.
Writing About Advertising
... Provide claims and support the claims with evidence.
Write the way people think; a down-to-earth approach works best.
Before writing an ad, do research that will show why people buy your
products or services.
Keep it simple; the consumer doesn't have time for complex copy.
Ad copy should be clear, c ...
Final Days Course Summary
... often a particular search term or terms is entered relative to
the total search volume across regions of the world, and in
... for media activation, with digital being the most mature. This means to augment and/or replace
demographic-based segmentation with purchase behavior-based segmentation of potential
Based on several studies and targets that were delivered to NC Solutions clients we find that
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.