... organizations engage in a vast number
of activities that we could call marketing.
Good marketing has become an
increasingly vital ingredient for business
success. And marketing affects our dayto-day lives.
FORTUNE MAGAZINE called direct marketing (of which network
... Tired of the corporate rat race, many people are starting home businesses in record numbers. CNN reported that a new
homebased business is started in the United States every 11 seconds. The home-business boom is the next big trend, and
network marketing is one of the hottest home businesses availabl ...
What is marketing questions 12
... The process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
What are the two main areas of socially responsible marketing?
The two main areas of socially responsibl ...
John Jobseeker (continued) Page | 1 John J. Jobseeker 123
... Energetic Marketing Manager with expertise in research and communication through education, and
experience, seeks a similar role to produce immediate growth contribution to Synergy Marketing.
ABC Company, Inc. (2004 - Present)
New York, NY
Marketing Manager (2009 - Present)
... The market orientation implies that marketing is not just a set of activities, but an attitude that
should permeate the entire company. In this view, marketing is not just about a company selling
what it makes, but about knowing what it should make in the first place.
However, even in large companie ...
Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's ""downline"", and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing, and referral marketing. According to the US FTC, some MLM companies constitute illegal pyramid schemes which exploit members of the organization.MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company's products but also encourage others to join the company as a distributor.Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and exaggerated compensation schemes, the company and/or leading distributors making major money off training events and materials, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.