Marketing Basics Notes
... Target Market – people with a defining set of characteristics that set them apart as a group.
Targets must be:
Definitions of Marketing
... Marketing is essentially about marshalling the resources of an
organization so that they meet the changing needs of the customer
on whom the organization depends.
A target market or target audience is a group of people that will
basically need or want your products and services. Target market is
... organizations engage in a vast number
of activities that we could call marketing.
Good marketing has become an
increasingly vital ingredient for business
success. And marketing affects our dayto-day lives.
Selecting a Marketing Strategy
... There is no perfect marketing strategy. The key is that the firm develops its strengths
and tries to eliminate its weaknesses (whilst still taking account of opportunities and
threats which may arise).
In short, the marketing strategy should match a firm’s internal strengths and external
market oppo ...
DIGIgen 2007 - Marketing Institute of Singapore
... DIGIgen 2007: Marketing to the Digital Generation
15th – 16th January 2007
DIGIgen 2007 is the first ever conference in Singapore focusing on the
DIGIgen. Who are the DIGIgen and what are they really about? Be sure
not to miss the boat and attend DIGIgen 2007 to find out all about the
... Consists of variables
controlled by marketing
professionals in an
effort to satisfy the
... With competition growing stronger every day, it is
critical to your success to continually reinforce the
message concerning the products and services you
provide and to “touch” your customers. Azerty and
United Stationers have a wide range of tools available
for you to accomplish this need.
... What happens at each stage?
• Market Penetration – sell more of existing
products to existing customers
• New product development – develop new
products and sell to existing customers
• Market development – sell existing
products to new customers / markets
• Diversification – new products to new
MMP Program and Services Program
... Baseball legend Yoggi Berra once said “the future ain’t what it used to be.” That certainly holds true for the United States
housing market as demographics have been changing rapidly. In fact, both U.S. Census 2000 and 2010 report that the
growth percentage of Hispanic and Asian Americans is often t ...
Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the ""general market."" Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.