Viral Marketing…Fun or Annoying?
... • Marketing techniques that use preexisting social networks to produce
increases in brand awareness, through
self-replicating viral processes,
analogous to the spread of pathological
and computer viruses
Douglas White Senior Vice President of Sales
... energy coupled with in-depth understanding of business relationships to secure
strategic relationships with clientele across the world. White oversees the sales
and new business development team, architecting strategies that combine
modern marketing services with customer relationship management for ...
Tipping Points 2
... they spread it.” (Gladwell)
Have large social circles
They are social gadflies;
... P: Now, one of the latest buzzwords in ecommerce is 'viral marketing' using the power of the internet to
advertise a product or service. I'm joined in the studio today by Michael MacAulay of the buzz.com website which
monitors internet trends. Michael, what exactly is 'viral marketing'?
M: Hi ...
... Jeremy Kees, Ph.D.
... of rapid multiplication to explode the message to thousands, to millions
The term "viral marketing" first became prominent when used to describe a marketing campaign for the email service Hotmail.com. When the company launched, every outgoing message contained an
advertisement for Hotmail and a link ...
... • Search Engines
– Search engines
• Yahoo, Google, etc.
marketing ethics ads
... 3. Marketing is responsible for many successful public awareness
campaigns, such as Don’t Drink and Drive, Buckle Up, and Just Say No.
Think of a problem that is prevalent in society today. Create a poster or
some other visual aid (print ad, billboard) that would contribute to a public awareness
2.06 A/B PPT
... • May sponsor an athlete or team, but not the
• Handing out free apparel or items with the
company name on it
What is marketing questions 12
... The process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
What are the two main areas of socially responsible marketing?
The two main areas of socially responsibl ...
DIGIgen 2007 - Marketing Institute of Singapore
... DIGIgen 2007: Marketing to the Digital Generation
15th – 16th January 2007
DIGIgen 2007 is the first ever conference in Singapore focusing on the
DIGIgen. Who are the DIGIgen and what are they really about? Be sure
not to miss the boat and attend DIGIgen 2007 to find out all about the
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company webpage or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass it along through e-mail or posting it on a blog, webpage or social media profile. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most commonly utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an ""endless amount of potential forms and vehicles the messages can utilize for transmission"", including mobile devices.The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.The term ""VRL marketing"" has also been used pejoratively to refer to stealth marketing campaigns—marketing strategies that advertise a product to people without them knowing they are being marketed to.