Aspecte specifice ale cercetărilor de marketing în industria de petrol
... Aspecte specifice ale cercetărilor de marketing în industria de petrol
Specificities of marketing research in oil industry
Asist. univ. drd. Violeta Sima - Universitatea „Petrol-Gaze” Ploieşti
As opposed to the information and know-how processes in the marketing area, the
marketing research is based ...
... information, analyze it, and
report findings related to
marketing goods and services
... Marketing Research
Involves systematically gathering,
recording, and analyzing information about
specific issues related to the marketing of
goods, services, organizations, people,
places and ideas
marketing information system
... people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and
accurate information to marketing decision makers.
A marketing intelligence system is a set of
procedures and sources used by managers to obtain
everyday information about developments in the
Marketing Career Research Assignment Directions: Complete
... Complete research on two different careers in the field of Marketing.
Write a one page paper for EACH of the two careers. (2 pages total).
The papers should be typed, double-space, 12 pt font, in Times New Roman or Calibri.
This is due at the beginning of class on Monday 3-5-12. Use your time wisely ...
Market research and marketing research are often confused
... research is much broader. It not only includes 'market' research, but also areas
such as research into new products, or modes of distribution such as via the
Internet. Here are a couple of definitions:
"Marketing research is the function that links the consumer, customer, and
public to the marketer ...
... Use sophisticated statistical analysis
Undertaken to improve strategic marketing decisions
Tries to identify cause and effect relationships in buying situations
The collection and analysis of
information that is relevant to the
Top Online Marketing Platforms
... Strongview – reviews, ranked highest in research conducted by Forrestor, One of StrongView’s
chief selling points, per Forrester, is Message Studio, an innovative email management platform
where users can create personalized campaigns to target specific customers based on their
profiles and shopping ...
John Jobseeker (continued) Page | 1 John J. Jobseeker 123
... Manage budget and business growth by seeking potential markets and advertising outlets
Contributed to a 33% increase in monthly sales, surpassing the breakeven point for the first
time in this distribution center's 2.5 year history
Increased one product line's market share by 25% within six mo ...
THE SEVEN MARKETING FUNCTIONS DEFINED
... (All 4 P’s of marketing are contained in the marketing functions)
1. Marketing Information Management – a marketing function that involves
gathering, recording, analyzing and disseminating information to aid in making
marketing decisions. Many people refer to this function as market research.
2. Pro ...
Marketing research is ""the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.""It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing researchOr, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing researchConsumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.