Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Chapter 3 Your Purchasing Power What Are Selling Strategies? Meeting demand • Convenience • Customer service • The right product and price o Examples: meet basic needs, offer brand names, use discount pricing 3-3 Getting More for Your Money Slide 2 What Are Selling Strategies? Creating demand • Advertising is informing consumers about products and encouraging them to buy. o Advertising sources: newspapers, magazines, TV, radio, Internet, billboards, signs, direct sales • The target audience is a specific group of people who are likely to buy. 3-3 Getting More for Your Money Slide 3 What Are Consumer Buying Strategies? • Prepare a shopping list. • Do not let a salesperson influence you. • Stick to your list and avoid impulse buying. • Shop when you are most alert. • Comparison shop among several sellers. • Keep receipts, warranties, and packaging. 3-3 Getting More for Your Money Slide 4 Building Communications Skills Creative Listening • Used to solve problems • Involves searching through information and forming questions to ask • Listener evaluates what was heard • Listener reaches an informed decision or choice 3-3 Getting More for Your Money Slide 5