Download Personal Financial Literacy

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Advertising campaign wikipedia, lookup

Targeted advertising wikipedia, lookup

Racial stereotyping in advertising wikipedia, lookup

False advertising wikipedia, lookup

Radio advertisement wikipedia, lookup

Transcript
Chapter 3
Your Purchasing Power
What Are Selling Strategies?
Meeting demand
• Convenience
• Customer service
• The right product and
price
o Examples: meet
basic needs, offer
brand names, use
discount pricing
3-3 Getting More for Your Money
Slide 2
What Are Selling Strategies?
Creating demand
• Advertising is informing consumers about
products and encouraging them to buy.
o Advertising sources: newspapers,
magazines, TV, radio, Internet, billboards,
signs, direct sales
• The target audience is a
specific group of people
who are likely to buy.
3-3 Getting More for Your Money
Slide 3
What Are Consumer Buying
Strategies?
• Prepare a shopping list.
• Do not let a salesperson influence you.
• Stick to your list and avoid impulse
buying.
• Shop when you are most alert.
• Comparison shop among several sellers.
• Keep receipts, warranties, and
packaging.
3-3 Getting More for Your Money
Slide 4
Building Communications Skills
Creative Listening
• Used to solve problems
• Involves searching through information
and forming questions to ask
• Listener evaluates what was heard
• Listener reaches an informed decision or
choice
3-3 Getting More for Your Money
Slide 5