Chapter 14 notes Name________________________Per______ is
... ______________________ consists of ads sent by mail to people’s homes.
It is the biggest advertising medium after TV and newspapers
______________________, which consists mostly of phone books, is especially useful
for local advertisers.
The most common form of outdoor advertisin ...
... Radio stations can deliver a message to its
audience based on these two factors.
Pima County JTED: Summer Curriculum Writing Project GRAPHICS
... of day. Prime Time is between 7-10pm.
Prime time rates are higher than during
other hours because the viewership is
greater. The more viewers the more your 30
second spot will cost you. Topping out with
the Super Bowl around $5M for each 30
spain`s leading english language radio station
... readily accessible whether in a car, at work
or relaxing at home. For the expatriate
population in Spain radio is the primary source
of international, national and local news.
This is an extremely valuable context for an
advertiser to appear in.
Radio reaches people at relevant times and
places, thi ...
Sports and Entertainment Marketing 1
... with the local newspaper to purchase a series of
ads over a period of time which entitled the
business to a
A. flat rate.
B. volume discount.
C. free insert.
D. preferred position.
... all your productions sound the same
5. Fear of Experimentation—try a new
approach, experiment with new ideas as
What is Electronic Media?
... Steps to Prepare
a Radio Schedule
Identify stations greatest concentration (cume) of advertiser’s target
audience by demographics.
Identify stations whose format typically offers highest concentration
of potential buyers.
Determine which dayparts stations offer the most potential buyers.
kapa overview - Pacific Media Group
... ! Advertising is an investment in success.
! Advertising creates store traffic.
! Advertising attracts new customers.
! Advertising generates continuous business.
! Advertising encourages repeat business.
! Advertising keeps your business top-of-mind.
! Advertising boosts and maintains morale ...
... 3. Clutter - Competing radio stations and heavy repetition create a tremendous amount of
4. Scheduling and buying difficulties - to reach a wide audience advertisers must buy
several stations making scheduling complicated, as well as the payment of different rates
for each station.
5. Lack o ...
Point-of-Purchase - Monticello Media
... Product-Oriented: Place-based advertising infuences what products
consumers may buy, but not where they will buy them. Though often
effective for improving product sales, place-based media inherently are
limited in their ability to attract new customers, build traffc, and
improve market awareness f ...
Super Bowl XLVII and the “Creative Sells”
... Four out of five failed to deliver. That’s a failure rate of 80% for commercials that cost millions to
produce and millions to place. Commercials that aired before an audience of more than 100 million
people. 80% of the most highly touted ads in the world failed to move the needle. Not only did the ...
... Promotional Advertising – is designed to increase sales.
Institutional Advertising – attempts to create a favorable impression and goodwill
for a business or an organization.
Media – are the agencies, means or instruments used to convey messages.
Print Media – are done in written form.
Exaggeration in Commercials
... Although these ads
may not be illegal
have been cracking
down on advertising
photos that have been
Photoshopped to the
point of being
Commercial Art – TV Commercial Intro PART 1
... What is one advantage to network advertising?
Simple to buy – buyers only deal with the one network
Prestige – advertised products are viewed more favorably by consumers and retailers
Control – Networks make sure time spots are correct, competitive products are not shown in the same slot
What is one ...
... various levels of informational or emotional
– Human voice is perhaps the most powerful and
multi-dimensional communication vehicle
execution of radio commercials
... toward a target audience. One o the great advantages of
radio is that its audiences are usually clearly defined.
• The radio producers, can take advantage of both elements of
radio advertising (the ability to create mental pictures and
the targeting of advertising) to create effective commercials.
Link to SEM_I_3
... the frequency of _____________to the advertisement. The cost per GRP is calculated by dividing the total
advertising expense by the number of gross rating points ($117,000 ÷ 240 = $487.50).
(7) DIRECT MAIL: is a promotional medium that comes to consumers' homes in the form of letters, ___________,
Radio Merit Badge Req 8
... 8. Find out about three career opportunities in radio. Pick one and find out the education, training and experience
required for this profession. Discuss this with your counselor, and explain why this profession might interest you.
The US Department of Labor’s Bureau of Labor Statistics (BLS) has an ...
... Get a slogans Activity
Read the slogans
Match the appropriate slogan with the
company it promotes
advertising substantiation program
... Items that feature the logo of a sponsor and that are offered free, or at a reduced
price, with the purchase of another item.
The demand for an entire product category.
COMMUNICATION - Free File Uploader
... wireless link-up from Cornwall, England, to Cape
Town, South Africa. "We speak across space and
some day we shall see as we speak," is the famous
message predicting the advent of television
Large towns in Britain may now tune into one of the
eleven new radio transmitters that have been
installed t ...
Commercial radio stations make most of their revenue selling ""airtime"" to advertisers. Of total media expenditures, radio accounts for 6.9%. Radio advertisements or ""spots"" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding radio advertisements remain relatively unchanged from the original Radio Act of 1927, enacted to deal with increasing problems of signal interference as more and more stations sprung up around the country.