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Transcript
MAC226: Marketing Foundation for Public Relations and
Advertising (2 Units)
Department of Mass Communication
Covenant University
1. MAC226
1.1. MAC226: Marketing Foundation for Public Relations and Advertising (2 Units)
This course studies the place of advertising and public relations as communication tools for
promoting and marketing products, services, organizations, people and ideas. It examines basic
marketing concepts as they relate to mass communication in different situations.