Download 4 Ps of Marketing

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Product lifecycle wikipedia, lookup

Affiliate marketing wikipedia, lookup

Perfect competition wikipedia, lookup

Social media marketing wikipedia, lookup

First-mover advantage wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Customer relationship management wikipedia, lookup

Customer experience wikipedia, lookup

Food marketing wikipedia, lookup

Service parts pricing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Marketing research wikipedia, lookup

Neuromarketing wikipedia, lookup

Market penetration wikipedia, lookup

Pricing strategies wikipedia, lookup

Ambush marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Digital marketing wikipedia, lookup

Retail wikipedia, lookup

Customer satisfaction wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Target audience wikipedia, lookup

Marketing wikipedia, lookup

Marketing channel wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Direct marketing wikipedia, lookup

Multicultural marketing wikipedia, lookup

Customer engagement wikipedia, lookup

Green marketing wikipedia, lookup

Segmenting-targeting-positioning wikipedia, lookup

Street marketing wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Product planning wikipedia, lookup

Target market wikipedia, lookup

Sensory branding wikipedia, lookup

Global marketing wikipedia, lookup

Advertising campaign wikipedia, lookup

Marketing strategy wikipedia, lookup

Transcript
Marketing
What is marketing?
 Marketing is what you do to take your product or
service to the public.
 A market is the group of actual or potential customers
for your product or service.

More accurately, a market is that group of people who
have enough similarities among them that they tend to
purchase the same items or services.
 The Most Important Principle in Marketing:
Satisfying the customer's needs is the only reason for
being in business.
The Basics of Marketing
 Marketing is more than just advertising and selling.
 It includes every stage of getting your product or
service to your customers.

selling, quality control, location, pricing, promotion,
advertising, and distribution.
 Good marketing is built around the target customers,
taking into account their age, gender, economic
condition, location, etc.
4 Ps of Marketing
 Marketing is basically made up of four elements, or
the four P's of marketing:
Product / service = a good or service to
satisfy a customers need
 Price = what is exchanged for the product
 Place = a means of getting the product
into the customer’s hand
 Promotion = a means of communication
between the seller and buyer

 Advertising and promotion are the communication
links to the customer.

The price of advertising and promotion needs to be
included in your costs.
 Before you can begin to advertise, you need to know
your customer.
 You find this out by doing some research to discover
the target customer.
 Narrow down your target customer by identifying
him/her according to his/her sex, age, lifestyle,
hobbies, and income.
 It is important for you to know your competition and
to let the public know that you are different from them
 You have to find out about the competition so you can
differentiate yourself from them and establish your
own share of the market.
 The key to success for the entrepreneur is to find a
market niche.

This is a group of customers who use a unique product
or service.