DOCTORAL THESIS INTERNATIONALISATION AND INTERNATIONAL MARKETING: EXPORT BEHAVIOUR, INTERNATIONAL MARKETING STRATEGY
... literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain’s economic growth is v ...
... literature by shedding light on the export behaviour and performance of small and medium enterprises (SMEs), in the Spanish geographical context, which represents one of the European settings characterised by high SMEs density and workforce employed by these enterprises. Spain’s economic growth is v ...
Optimal Sales Force Compensation
... pays a certain commission rate per sale to the agent, belongs to this class of incentives plans. Importantly, the quota-based bonus and the commission are mutually exclusive as optimal sales force compensation. The advantage of the quota-based bonus over the commission is that the former induces hi ...
... pays a certain commission rate per sale to the agent, belongs to this class of incentives plans. Importantly, the quota-based bonus and the commission are mutually exclusive as optimal sales force compensation. The advantage of the quota-based bonus over the commission is that the former induces hi ...
Marketing Renaissance - University of Southern California
... in research, teaching, and management practice has shifted among these dimensions. At any given point, one has been emphasized to the detriment of the others. For the past two or three decades, the tactical dimension has dominated, with an emphasis on operational (i.e., input-level) marketing decisi ...
... in research, teaching, and management practice has shifted among these dimensions. At any given point, one has been emphasized to the detriment of the others. For the past two or three decades, the tactical dimension has dominated, with an emphasis on operational (i.e., input-level) marketing decisi ...
Selecting a Customization Strategy under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation
... product proliferation in fact can be the optimal strategy. The above studies focus on the customization strategies whereby firms can produce only distinct product varieties in the product space. Another stream of research investigates customization strategies in which firms offer all possible variet ...
... product proliferation in fact can be the optimal strategy. The above studies focus on the customization strategies whereby firms can produce only distinct product varieties in the product space. Another stream of research investigates customization strategies in which firms offer all possible variet ...
CONTENTS 5 A
... 2. Articles in excess of 6000 words will not normally be accepted. The Editor welcome shorter articles, case studies and reviews. Contributors should specify the length of their articles. 3. A manuscript copy of the contribution along with four (4) copies should be submitted if possible with a copy ...
... 2. Articles in excess of 6000 words will not normally be accepted. The Editor welcome shorter articles, case studies and reviews. Contributors should specify the length of their articles. 3. A manuscript copy of the contribution along with four (4) copies should be submitted if possible with a copy ...
Icon - University of the Free State
... This study contributes to the effectiveness of product placement as a marketing communications strategy responsible for consumer involvement with the product. In today’s communication environment, marketers are experiencing difficulty in getting audiences to notice and respond to their products beca ...
... This study contributes to the effectiveness of product placement as a marketing communications strategy responsible for consumer involvement with the product. In today’s communication environment, marketers are experiencing difficulty in getting audiences to notice and respond to their products beca ...
Understanding the Marketing Department`s Influence Within the Firm
... However, many statements about the role of marketing in modern firms remain anecdotal or journalistic. Academics also have investigated and elaborated on the role of marketing in empirical studies. For example, Homburg, Workman, and Krohmer (1999) examine marketing’s influence within the firm and, i ...
... However, many statements about the role of marketing in modern firms remain anecdotal or journalistic. Academics also have investigated and elaborated on the role of marketing in empirical studies. For example, Homburg, Workman, and Krohmer (1999) examine marketing’s influence within the firm and, i ...
hedonic consumption
... the focus point and understanding the needs and wants of consumers come into prominence. It is very hard to understand the needs and wants of consumers because they do not just behave in a rational manner. They also try to take pleasure from their consumption experiences. The desire of pleasure taki ...
... the focus point and understanding the needs and wants of consumers come into prominence. It is very hard to understand the needs and wants of consumers because they do not just behave in a rational manner. They also try to take pleasure from their consumption experiences. The desire of pleasure taki ...
how customer loyalty programs
... member of the loyalty program on their evaluative (attitude towards the focal retailer) and relational (customer-retailer identification and satisfaction) responses. The findings revealed that consumer perception of identity salience as a member of the loyalty ...
... member of the loyalty program on their evaluative (attitude towards the focal retailer) and relational (customer-retailer identification and satisfaction) responses. The findings revealed that consumer perception of identity salience as a member of the loyalty ...
Not All Repeat Purchases Are the Same: Attitudinal
... unobtrusive measures that are not subject to the mere measurement effect associated with selfreported data (Fitzsimons and Morwitz 1996) and may reveal information about consumers that is not captured in self-reported reflections of behavior; Second, it is readily available data that many companies ...
... unobtrusive measures that are not subject to the mere measurement effect associated with selfreported data (Fitzsimons and Morwitz 1996) and may reveal information about consumers that is not captured in self-reported reflections of behavior; Second, it is readily available data that many companies ...
Analyzing and Evaluating Critically Tesco`s Current Operations
... localize and translate its store format according to host country habit. According to David Reid (2002), the deputy chairman of Tesco, compared with other retailers such as Walmart and Carrefour, the scale of company is relatively small.But Tesco rely heavily on the capability which shows more impor ...
... localize and translate its store format according to host country habit. According to David Reid (2002), the deputy chairman of Tesco, compared with other retailers such as Walmart and Carrefour, the scale of company is relatively small.But Tesco rely heavily on the capability which shows more impor ...
How to develop Afghan karakul marketing Nesar Ahmad Ferdaws Master’s Thesis
... relatively small measured on the world scale and in the hand of a number of restricted stakeholders, although, it is argued that locally 500,000 people are benefiting from the karakul business chain (Arbeid, 2008). A recent report entitled „traditional fur trade revives‟ by Ibrahimi (2006) highlight ...
... relatively small measured on the world scale and in the hand of a number of restricted stakeholders, although, it is argued that locally 500,000 people are benefiting from the karakul business chain (Arbeid, 2008). A recent report entitled „traditional fur trade revives‟ by Ibrahimi (2006) highlight ...
Francis Buttle Customer Relationship Management
... on market entry and pricing prescribing that enterprises should engage customers through prefabricated reactions and interactions given the customer event taking place, the nature, impact and reach of the power of enriching customer experiences has emerged in 2008. Yet, one of the most common mistak ...
... on market entry and pricing prescribing that enterprises should engage customers through prefabricated reactions and interactions given the customer event taking place, the nature, impact and reach of the power of enriching customer experiences has emerged in 2008. Yet, one of the most common mistak ...
Marketing Management and Organization EWMBA 206 Fall 2007 Professor Ganesh Iyer
... “In well-ordered states, storekeepers and salesmen are commonly those who are weakest in bodily strength and, therefore, of little use for any other purpose.” Plato “Advertising ... is a meretricious endeavor in which psychological appeals to ‘fear’ and ‘shame’ are developed to bamboozle the public ...
... “In well-ordered states, storekeepers and salesmen are commonly those who are weakest in bodily strength and, therefore, of little use for any other purpose.” Plato “Advertising ... is a meretricious endeavor in which psychological appeals to ‘fear’ and ‘shame’ are developed to bamboozle the public ...
Marketing Management and Organization XMBA 206.1
... » “Dear Chief Dodo: What ignoramus decided to change the formula of Coke?” » It was nice knowing you. You were my friend for most of 35 years. Yesterday I had my first taste of the new Coke and to tell the truth, if I had wanted a Pepsi, I would have ordered a Pepsi. ...
... » “Dear Chief Dodo: What ignoramus decided to change the formula of Coke?” » It was nice knowing you. You were my friend for most of 35 years. Yesterday I had my first taste of the new Coke and to tell the truth, if I had wanted a Pepsi, I would have ordered a Pepsi. ...
effects of sales promotion on purchasing decision of customer a
... Companies are aware that not all forms of sales promotion are effective but they are not sure which one of those promotional frameworks will work best for them. In the past many research has shown that the price promotion techniques are often successful and have a significant impact on the sales. Kn ...
... Companies are aware that not all forms of sales promotion are effective but they are not sure which one of those promotional frameworks will work best for them. In the past many research has shown that the price promotion techniques are often successful and have a significant impact on the sales. Kn ...
Non-price terms and conditions report
... business and residential customer groups separately) for which performance standards are met ...
... business and residential customer groups separately) for which performance standards are met ...
- International Marketing Trends Conference
... choice decision and 68.6% similarly agreed for NWOM. A significant positive correlation was obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) ...
... choice decision and 68.6% similarly agreed for NWOM. A significant positive correlation was obtained for responses to the two impact statements, suggesting that persons who reported that PWOM had an impact on their brand choice decisions also reported that NWOM influenced their choices, r (N = 393) ...
An Application of Fluency Processing Theory
... within virtual product experiences are interested in understanding how product design, aesthetics, and technology influence consumer perceptions, processing, evaluations, and behaviors (Honea & Horsky, 2012). Scholars (Gilovich, Kumar, & Jampol, 2014) also recommend that consumers should shift their ...
... within virtual product experiences are interested in understanding how product design, aesthetics, and technology influence consumer perceptions, processing, evaluations, and behaviors (Honea & Horsky, 2012). Scholars (Gilovich, Kumar, & Jampol, 2014) also recommend that consumers should shift their ...
Should marketing be cross-functional? Conceptual
... comes from the world of practice, where firms have implemented TQM programs. TQM methods, by asking firms to identify the customer at every step of the value chain, connect each task with the customer and the marketplace. This is achieved through cross-functional processes that blur the traditional ...
... comes from the world of practice, where firms have implemented TQM programs. TQM methods, by asking firms to identify the customer at every step of the value chain, connect each task with the customer and the marketplace. This is achieved through cross-functional processes that blur the traditional ...
Review of Marketing Research
... the type of feedback about consumption, has an influence on subsequent goal setting. Kumar and Luo also examined consumption, but from a modeling perspective. In order to allocate scarce marketing resources efficiently and effectively, it is important for a firm to know what to sell, when to sell, a ...
... the type of feedback about consumption, has an influence on subsequent goal setting. Kumar and Luo also examined consumption, but from a modeling perspective. In order to allocate scarce marketing resources efficiently and effectively, it is important for a firm to know what to sell, when to sell, a ...
A Joint Model of Usage and Churn in Contractual
... the areas of marketing, applied statistics, and data mining have developed a number of models that attempt to either explain or predict customer churn at the next contract renewal occasion. However customer retention is not the only dimension of interest in the customer relationship; there are other ...
... the areas of marketing, applied statistics, and data mining have developed a number of models that attempt to either explain or predict customer churn at the next contract renewal occasion. However customer retention is not the only dimension of interest in the customer relationship; there are other ...
Marketing Communications
... mineral products and 150 flyers for this research study. Additionally, we would like to show our appreciation and thanks to Anne Pedersen, Beauty & Wellness Director of Elle Magazine, for mentioning the ...
... mineral products and 150 flyers for this research study. Additionally, we would like to show our appreciation and thanks to Anne Pedersen, Beauty & Wellness Director of Elle Magazine, for mentioning the ...
The role of past performance in export ventures: a short
... This paper employs organizational learning theory to examine the short-term effect of past export performance, and internal (management) and external (market) forces on marketing strategy adaptation and current export performance. Results from a survey of over 500 export managers indicate that curre ...
... This paper employs organizational learning theory to examine the short-term effect of past export performance, and internal (management) and external (market) forces on marketing strategy adaptation and current export performance. Results from a survey of over 500 export managers indicate that curre ...
Relationship Marketing - Marketing Sensei – Jeffrey Heilbrunn
... should target high-volume, existing, or growing customers, because a larger sales volume supports implementation costs and often provides more value to customers with high-frequency interaction. In contrast, firms should minimize their proactive use of financial RM programs (e.g., price reductions, ...
... should target high-volume, existing, or growing customers, because a larger sales volume supports implementation costs and often provides more value to customers with high-frequency interaction. In contrast, firms should minimize their proactive use of financial RM programs (e.g., price reductions, ...
Customer satisfaction
Customer satisfaction is a term frequently used in marketing. While it's often abbreviated as CSAT, it is more correct to abbreviate it as CSat. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as ""the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."" In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses.It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.""Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers' expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability.... These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.""Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction.""In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in 'absolute' terms.""The importance of customer satisfaction diminishes when a firm has increased bargaining power. For example, cell phone plan providers, such as AT&T and Verizon, participate in an industry that is an oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of fine print with provisions that they would never get away if there were, say, 100 cell phone plan providers, because customer satisfaction would be far too low, and customers would easily have the option of leaving for a better contract offer.There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. This literature is summarized by Mittal and Frennea (2010). They summarize the outcomes in terms of customer behaviors, immediate financial outcomes such as sales and revenues, and long-term outcomes based on the stock market.