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The World of Advertising Unit 2: Advertising Advertisement The public promotion of a product or service. Although advertisements let you know what products and services are available, they rarely provide the information you need to make wise choices. Advertising Methods Method Scientific Studies Bandwagon Approach Testimonials Comparison to other products Attractive Models Humor Appeals to the senses Emotional Appeal Message Scientific tests prove the product is effective. Everyone is using the product. You should, too. The product is effective because trustworthy people recommend it. The product is more effective than others. Communicates the idea that attractive, successful people use the product Associate the product with fun or good feeling. Using beautiful or exciting scenery, colors or music. Using imagery or storytelling to make you feel an emotion about the product.