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Transcript
The World of
Advertising
Unit 2: Advertising
Advertisement
The public promotion of a product or service.
Although advertisements let you know what
products and services are available, they
rarely provide the information you need to
make wise choices.
Advertising Methods
Method
Scientific Studies
Bandwagon Approach
Testimonials
Comparison to other products
Attractive Models
Humor
Appeals to the senses
Emotional Appeal
Message
Scientific tests prove the product is
effective.
Everyone is using the product. You
should, too.
The product is effective because
trustworthy people recommend it.
The product is more effective than
others.
Communicates the idea that attractive,
successful people use the product
Associate the product with fun or good
feeling.
Using beautiful or exciting scenery,
colors or music.
Using imagery or storytelling to make
you feel an emotion about the
product.