Keller Strategic Brand Management
... All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted ...
... All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted ...
the influence of product type, humour type, brand attitude, and
... Humour is a growing trend in today’s marketing sphere. Despite the increasing number of managers approaching it, aspects influencing its effectiveness still remains unclear. The aim of this dissertation is thus to illuminate the influence of product type, humour type, brand attitude, and gender on h ...
... Humour is a growing trend in today’s marketing sphere. Despite the increasing number of managers approaching it, aspects influencing its effectiveness still remains unclear. The aim of this dissertation is thus to illuminate the influence of product type, humour type, brand attitude, and gender on h ...
A Study in Performance Practice of George
... for example François-Antoine Habeneck (1781-1849). As the public appreciation of Beethoven’s music grew in France, so did Onslow’s popularity, and by the 1830s his music was performed regularly in concerts themed on Beethoven. That same year Pleyel published the first collected edition of Onslow’s Q ...
... for example François-Antoine Habeneck (1781-1849). As the public appreciation of Beethoven’s music grew in France, so did Onslow’s popularity, and by the 1830s his music was performed regularly in concerts themed on Beethoven. That same year Pleyel published the first collected edition of Onslow’s Q ...
Framing the Brand - StudentTheses@CBS
... is a general theory that attempts to explain how we as human beings make sense of the world around us (Goffman, 1974; Snow, Rochford, Worden & Benford, 1986). In the example I pick the phone because the color blue symbolizes my masculinity more than the pink option. The functional benefits were the ...
... is a general theory that attempts to explain how we as human beings make sense of the world around us (Goffman, 1974; Snow, Rochford, Worden & Benford, 1986). In the example I pick the phone because the color blue symbolizes my masculinity more than the pink option. The functional benefits were the ...
Full Text ( Final Version , 5mb )
... When making a cross-country comparison, for respondents who compare themselves with a successful spokesperson in the ad, Brazilians showed a more negative attitude towards the ad than the Dutch did. This effect was not seen for the attractive spokesperson. However, among non-comparers, Brazilians we ...
... When making a cross-country comparison, for respondents who compare themselves with a successful spokesperson in the ad, Brazilians showed a more negative attitude towards the ad than the Dutch did. This effect was not seen for the attractive spokesperson. However, among non-comparers, Brazilians we ...
Interplay between Syntax and Semantics during Sentence
... ERPs are electrical changes generated by the brain but usually recorded from electrodes placed on the scalp. The changes are induced by an external stimulus or an internal processing event. In principle, qualitatively different processing events can show up as latency or amplitude modulations of qua ...
... ERPs are electrical changes generated by the brain but usually recorded from electrodes placed on the scalp. The changes are induced by an external stimulus or an internal processing event. In principle, qualitatively different processing events can show up as latency or amplitude modulations of qua ...
Can Advertising Creativity Overcome Clutter? Affect, Attention, and
... pressure on advertising budgets. How can advertisers overcome the negative effects of advertising clutter without utilising repetition? Advertisers can avoid the negative effects of advertising clutter by making their advertising messages more easily understood and staying away from complicated mess ...
... pressure on advertising budgets. How can advertisers overcome the negative effects of advertising clutter without utilising repetition? Advertisers can avoid the negative effects of advertising clutter by making their advertising messages more easily understood and staying away from complicated mess ...
The role of test structure in creating false memories
... Seamon et al. (2002), however, found that false memories did not increase over time; rather, they were more resistant to decay than accurate memories. Thus, it appears that false memory for the critical lure in the DRM paradigm can be enhanced or at least maintained by testing factors such as the nu ...
... Seamon et al. (2002), however, found that false memories did not increase over time; rather, they were more resistant to decay than accurate memories. Thus, it appears that false memory for the critical lure in the DRM paradigm can be enhanced or at least maintained by testing factors such as the nu ...
Advertising Research Handbook - Dr. Robert Davis (Ph.D) FCIM (UK)
... process. One describes five different learning strategies that a company can use to improve the creative development process. The last chapter reveals the secrets of how to you can have a successful research meeting, so that what is learned by the ad researcher actually gets used by the ad team. No ...
... process. One describes five different learning strategies that a company can use to improve the creative development process. The last chapter reveals the secrets of how to you can have a successful research meeting, so that what is learned by the ad researcher actually gets used by the ad team. No ...
APCh05
... Elaboration Likelihood Model Focuses on the way consumers respond to persuasive messages based on the amount and nature of elaboration or processing of information Routes to attitude change ...
... Elaboration Likelihood Model Focuses on the way consumers respond to persuasive messages based on the amount and nature of elaboration or processing of information Routes to attitude change ...
The Effect of In-Store Travel Distance on Unplanned Spending
... shopper marketing literature. First, this is the first study to employ RFID tracking in conjunction with a shopping plan survey to understand the relationship between unplanned purchase behavior and in-store shopping path. Second, we derive a novel instrumental variable methodology that controls for ...
... shopper marketing literature. First, this is the first study to employ RFID tracking in conjunction with a shopping plan survey to understand the relationship between unplanned purchase behavior and in-store shopping path. Second, we derive a novel instrumental variable methodology that controls for ...
"Seeing is believing?" : a persuasion knowledge model on
... In the context of this research, the theoretical rationale for the effect of ad image incongruence on ad response is built on persuasion knowledge model. Our investigation of persuasion knowledge is grounded in the basic literature on the acquisition of cognitive skills and in the idea that people d ...
... In the context of this research, the theoretical rationale for the effect of ad image incongruence on ad response is built on persuasion knowledge model. Our investigation of persuasion knowledge is grounded in the basic literature on the acquisition of cognitive skills and in the idea that people d ...
job complexity, performance, and well-being: when does
... creates misfit between supplies and values; accordingly, S–V fit should be preferred “for both conceptual and empirical reasons” (Edwards & Parry, 1993, p. 302). Moreover, conceptual work (e.g., Kristof, 1996) and empirical evidence (e.g., Cable & DeRue, 2002) demonstrate that affective outcomes suc ...
... creates misfit between supplies and values; accordingly, S–V fit should be preferred “for both conceptual and empirical reasons” (Edwards & Parry, 1993, p. 302). Moreover, conceptual work (e.g., Kristof, 1996) and empirical evidence (e.g., Cable & DeRue, 2002) demonstrate that affective outcomes suc ...
What is an attitude?
... •Consumers think more highly of products, brands, and services which make them think. •The process is viewed as novel and pleasant. more credible than one-sided ads because they admit that the advertised brands have shortcomings. ...
... •Consumers think more highly of products, brands, and services which make them think. •The process is viewed as novel and pleasant. more credible than one-sided ads because they admit that the advertised brands have shortcomings. ...
this publication in PDF format
... across the sequences of eight chords (C1 to C8), when the last chord is consonant or dissonant (gray areas illustrate the ERP differences between the two conditions). In this figure as in the following ones, negativity is up. ...
... across the sequences of eight chords (C1 to C8), when the last chord is consonant or dissonant (gray areas illustrate the ERP differences between the two conditions). In this figure as in the following ones, negativity is up. ...
The multidimensional nature and brand impact of user
... professional routines and practices’ (OECD 2007, p. 8). Second, UGC is created material. To be considered UGC, a non-media professional must put ‘a certain amount of creative effort’ into developing new content or modifying existing content (OECD 2007, p. 8). Based on this definition, posting an exi ...
... professional routines and practices’ (OECD 2007, p. 8). Second, UGC is created material. To be considered UGC, a non-media professional must put ‘a certain amount of creative effort’ into developing new content or modifying existing content (OECD 2007, p. 8). Based on this definition, posting an exi ...
studies - International Journal of Communication
... Kaspar Stieler (1632–1707) was one of the first scholars to consider the effects of exposure to the news media. He argued that one of the most crucial consequences of exposure to newspapers is that individuals can “investigate the world” (Stieler, 1695/1969, p. 44) through reading, thereby learning ...
... Kaspar Stieler (1632–1707) was one of the first scholars to consider the effects of exposure to the news media. He argued that one of the most crucial consequences of exposure to newspapers is that individuals can “investigate the world” (Stieler, 1695/1969, p. 44) through reading, thereby learning ...
Performance Indicators
... Performance Element: Understand fundamental economic concepts to obtain a foundation for employment in business. Performance Indicators: Distinguish between economic goods and services (CS) Explain the concept of economic resources (CS) Describe the concepts of economics and economic activities (CS) ...
... Performance Element: Understand fundamental economic concepts to obtain a foundation for employment in business. Performance Indicators: Distinguish between economic goods and services (CS) Explain the concept of economic resources (CS) Describe the concepts of economics and economic activities (CS) ...
Destination Positioing and Branding slidedeck File
... the historic artifacts in a museum are examples of attributes that may produce a benefit, or may be a tangible representation of an intangible benefit, but are not themselves the benefit. ...
... the historic artifacts in a museum are examples of attributes that may produce a benefit, or may be a tangible representation of an intangible benefit, but are not themselves the benefit. ...
Link to fulltext - Ernst Strüngmann Institute
... thereby reducing OSSS. In Experiment 2, subjects performed a crowding task in which they reported the identity of a peripheral letter flanked by letters on either side. We measured the critical spacing between the targets and flanking letters that allowed reliable identification. Cholinergic enhance ...
... thereby reducing OSSS. In Experiment 2, subjects performed a crowding task in which they reported the identity of a peripheral letter flanked by letters on either side. We measured the critical spacing between the targets and flanking letters that allowed reliable identification. Cholinergic enhance ...
An Investigation of Consumer Traits and their
... relationships between cynicism and attitudes toward 19 fraudulent behaviors. The fraudulent behaviors were classified into four types: fractionally benefiting consumers (e.g., using an expired coupon), substantively benefiting consumer (e.g., changing price tags), no harm/no foul (e.g., downloading ...
... relationships between cynicism and attitudes toward 19 fraudulent behaviors. The fraudulent behaviors were classified into four types: fractionally benefiting consumers (e.g., using an expired coupon), substantively benefiting consumer (e.g., changing price tags), no harm/no foul (e.g., downloading ...
Chapter 9 Not Knowing Mar. `10 “Ignorance is the necessary
... honoured, inputs to our reasoning devices are free from the taint of ignorance (or in a softer version, lack of reason to believe). There are two interesting kinds of case which give the lie to thinking so. In each, ignorance plays a crucial and cognitively virtuous role. In the one, it is a conditi ...
... honoured, inputs to our reasoning devices are free from the taint of ignorance (or in a softer version, lack of reason to believe). There are two interesting kinds of case which give the lie to thinking so. In each, ignorance plays a crucial and cognitively virtuous role. In the one, it is a conditi ...
The prototype effect revisited: Evidence for an abstract feature model
... different from the faces seen previously. An abstract feature-based model, on the other hand, would predict regular confusion of the prototype with truly familiar faces. This is because in this case, recognition is based upon a collection of analyzers that only focus on the appearance of local regio ...
... different from the faces seen previously. An abstract feature-based model, on the other hand, would predict regular confusion of the prototype with truly familiar faces. This is because in this case, recognition is based upon a collection of analyzers that only focus on the appearance of local regio ...
The impact of iconic gestures on foreign language word learning
... 1995, 2000] and, thus, to cause better integration of relational information at the word, phrase, and sentence level [Helstrup, 1993; Knopf et al., 2005]. Thus, these three approaches differ with respect to whether the enhancing effect on verbal memory when performing a speech gesture during word le ...
... 1995, 2000] and, thus, to cause better integration of relational information at the word, phrase, and sentence level [Helstrup, 1993; Knopf et al., 2005]. Thus, these three approaches differ with respect to whether the enhancing effect on verbal memory when performing a speech gesture during word le ...
Implicit versus explicit attitudes: differing manifestations of the same
... appraises criminality to be bad, the stereotype of blacks as criminals implies that they are bad, and may give rise to a negative affective response when activated. But not all stereotypes have evaluative import. Perhaps the stereotype, Girls like reading is mildly positive for many people; but it c ...
... appraises criminality to be bad, the stereotype of blacks as criminals implies that they are bad, and may give rise to a negative affective response when activated. But not all stereotypes have evaluative import. Perhaps the stereotype, Girls like reading is mildly positive for many people; but it c ...