Sunlight Laundry Detergent
... 'clever marketing' could overcome a weak product. This folly came home to roost as offshore products (initially Japanese and European) took over huge shares in many markets. Given the costs of fixing the product, the temptation to rely on 'clever marketing' will always be there. This case is a salut ...
... 'clever marketing' could overcome a weak product. This folly came home to roost as offshore products (initially Japanese and European) took over huge shares in many markets. Given the costs of fixing the product, the temptation to rely on 'clever marketing' will always be there. This case is a salut ...
Implicit Attitudes Toward Elderly Women and Men.
... We adapted the Mac-IAT computer program (Steffens 1999) to the needs of the current experiment. The IAT consisted of 5 discrimination tasks: (1) Practice in discriminating target concepts (10 trials), (2) practice in discriminating attributes (10 trials), (3) crucial combined task: congruent or inc ...
... We adapted the Mac-IAT computer program (Steffens 1999) to the needs of the current experiment. The IAT consisted of 5 discrimination tasks: (1) Practice in discriminating target concepts (10 trials), (2) practice in discriminating attributes (10 trials), (3) crucial combined task: congruent or inc ...
Advertising Design: Message Strategies and Executional Frameworks
... someone calls another person dishonest, other people tend to remember the speaker as also being less than honest. When a comparative ad criticizes the competition’s brand based upon some particular attribute, viewers of the ad may attribute that deficiency to the sponsor brand as well. This is most ...
... someone calls another person dishonest, other people tend to remember the speaker as also being less than honest. When a comparative ad criticizes the competition’s brand based upon some particular attribute, viewers of the ad may attribute that deficiency to the sponsor brand as well. This is most ...
Please click here for the Cognitive Futures conference programme
... mid-eighteenth century, ‘aesthetics’ had a different meaning from our modern day understanding, i.e., aesthetics as a concept has its own (particular) history, spanning from its origin in rationalist metaphysics to the theory of art and beauty from Immanuel Kant on. One recent step in this history h ...
... mid-eighteenth century, ‘aesthetics’ had a different meaning from our modern day understanding, i.e., aesthetics as a concept has its own (particular) history, spanning from its origin in rationalist metaphysics to the theory of art and beauty from Immanuel Kant on. One recent step in this history h ...
VER
... Contests and Sweepstakes Contests: consumers compete for prizes based on skill or ability. Sweepstakes: winners picked by chance Both create excitement and interest But . . . – Legal and regulatory requirements are complex – Consumers may focus on the game rather than the brand – Difficult ...
... Contests and Sweepstakes Contests: consumers compete for prizes based on skill or ability. Sweepstakes: winners picked by chance Both create excitement and interest But . . . – Legal and regulatory requirements are complex – Consumers may focus on the game rather than the brand – Difficult ...
THE CODE FOR SELF-REGULATION IN ADVERTISING
... Advertisements for products whose advertising is prohibited or restricted by law or by this Code must not circumvent such restrictions by purporting to be advertisements for other products the advertising of which is not prohibited or restricted by law or by this Code. In judging whether or not any ...
... Advertisements for products whose advertising is prohibited or restricted by law or by this Code must not circumvent such restrictions by purporting to be advertisements for other products the advertising of which is not prohibited or restricted by law or by this Code. In judging whether or not any ...
chelazzi et al 2012 - Emergent Attention Lab
... outer world (see e.g., Gottlieb, 2012, for an interesting discussion on this general point). Access to the limited central processing resources must be granted to the objects that have the highest priority, given the current behavioral goals, and the knowledge accumulated over the past in similar co ...
... outer world (see e.g., Gottlieb, 2012, for an interesting discussion on this general point). Access to the limited central processing resources must be granted to the objects that have the highest priority, given the current behavioral goals, and the knowledge accumulated over the past in similar co ...
abstracts - South Asia Institute
... disenchantment of modern society as inherently negative. But for those who lived during the Soviet era, the negative aspects of secularization (the closing of mosques, synagogues, and churches; the persecution of religious leaders, and more) were accompanied by a powerfully optimistic ideology with ...
... disenchantment of modern society as inherently negative. But for those who lived during the Soviet era, the negative aspects of secularization (the closing of mosques, synagogues, and churches; the persecution of religious leaders, and more) were accompanied by a powerfully optimistic ideology with ...
Propaganda of the Turn of Centuries
... may be, for instance, another person (which is most frequent), object, behaviour or view. Moreover, a rival in the sense indicated above may change throughout the advertisement – generally speaking, it may be a context of presentation. In connection with the evoked mimetic tension, the recipient mus ...
... may be, for instance, another person (which is most frequent), object, behaviour or view. Moreover, a rival in the sense indicated above may change throughout the advertisement – generally speaking, it may be a context of presentation. In connection with the evoked mimetic tension, the recipient mus ...
Ad Signal Processing
... 1.3 The effect of attention and memorization Among the first to try and determine the impact that a print advertisement format could have, together with the characteristics to which the reader is attentive (size, colour, number of words, prominence to branding, etc), Diamond (1968) showed that an a ...
... 1.3 The effect of attention and memorization Among the first to try and determine the impact that a print advertisement format could have, together with the characteristics to which the reader is attentive (size, colour, number of words, prominence to branding, etc), Diamond (1968) showed that an a ...
decision - New Zealand Advertising Standards Authority
... name that appeared on it, was a liquor advertisement for the purposes of the Code for Liquor Advertising. The Complaints Board also noted that there have been previous Complaints Board Decisions about objects or clothing used as a medium for advertisements. Turning then to the complaint before it, t ...
... name that appeared on it, was a liquor advertisement for the purposes of the Code for Liquor Advertising. The Complaints Board also noted that there have been previous Complaints Board Decisions about objects or clothing used as a medium for advertisements. Turning then to the complaint before it, t ...
The Spanish adaptation of ANEW (Affective Norms for English Words)
... mension for affective priming and evaluative conditioning research. In these kinds of studies, it was well known that the time to evaluate a target stimulus as positive or negative varies depending on whether the prime and target stimuli share the same valence or not (e.g., Bargh, Chaiken, Govender, ...
... mension for affective priming and evaluative conditioning research. In these kinds of studies, it was well known that the time to evaluate a target stimulus as positive or negative varies depending on whether the prime and target stimuli share the same valence or not (e.g., Bargh, Chaiken, Govender, ...
Decision Stage - Media Center Imac
... > Giving the product free of cost so that they try our brand may also not ensure the usage. > Expensive products and those with longer purchase cycles would present too high a cost and risk ...
... > Giving the product free of cost so that they try our brand may also not ensure the usage. > Expensive products and those with longer purchase cycles would present too high a cost and risk ...
The Development of Hierarchy of Effects Model in Advertising
... new developed concept of hierarchy of effects model that was adopted from AIDA’s hierarchy of effects model, namely: AISDALSLove (Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/ ...
... new developed concept of hierarchy of effects model that was adopted from AIDA’s hierarchy of effects model, namely: AISDALSLove (Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/ ...
A Content Analysis of Music Placement in Prime
... generate feelings and affect moods, Kellaris and Kent (1991) suggested it was tempo (pace) and modality (pitch); Kellaris and Rice (1993) found some support for tempo, loudness, and gender responses to the music; and Kellaris and Kent (1993) argued for tempo, tonality (intervals between pitches), an ...
... generate feelings and affect moods, Kellaris and Kent (1991) suggested it was tempo (pace) and modality (pitch); Kellaris and Rice (1993) found some support for tempo, loudness, and gender responses to the music; and Kellaris and Kent (1993) argued for tempo, tonality (intervals between pitches), an ...
Integrated Advertisement Message Strategy
... astuteness of creative advertisement in stipulating brand recall and recognition and similarly influencing greater purchase intention. Ang et al. (2007) illuminated that the success of advertisement can be measured through the development of positive brand knowledge (in this case, awareness and imag ...
... astuteness of creative advertisement in stipulating brand recall and recognition and similarly influencing greater purchase intention. Ang et al. (2007) illuminated that the success of advertisement can be measured through the development of positive brand knowledge (in this case, awareness and imag ...
CREATAMAX - MaxiNutrition
... supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended daily intake. Keep out of reach of children. This pack contains 33 servings. Suitable for vegetarians. Keep tightly sealed in a cool, dry place. Natural settling of th ...
... supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Do not exceed the recommended daily intake. Keep out of reach of children. This pack contains 33 servings. Suitable for vegetarians. Keep tightly sealed in a cool, dry place. Natural settling of th ...
Emotional Persuasion in Advertising: A Hierarchy-of
... any activity which changes the attitudes of the recipient. Again, Ehrenberg’s definition differs somewhat. As mentioned earlier, the reinforcement model denies that advertising always has to change attitudes to influences behaviour. In this way the reinforcement model might seem to define a step bey ...
... any activity which changes the attitudes of the recipient. Again, Ehrenberg’s definition differs somewhat. As mentioned earlier, the reinforcement model denies that advertising always has to change attitudes to influences behaviour. In this way the reinforcement model might seem to define a step bey ...
Consumer Stereotypes to Gay and Lesbian Imagery
... is defined as “one group’s generalized and widely accepted beliefs about the personal attributes of members of another group” (Sheehan 2012, p.75). The crux of a stereotype is that every person who belongs to the group is a generic exemplar of a type or category rather than a unique individual. Ster ...
... is defined as “one group’s generalized and widely accepted beliefs about the personal attributes of members of another group” (Sheehan 2012, p.75). The crux of a stereotype is that every person who belongs to the group is a generic exemplar of a type or category rather than a unique individual. Ster ...
More is Better: The Effects of Multiple Repetitions on Implicit Memory
... In the Reder et al. (1998) experiments, the words were selected from the Medical Research Council psycholinguistic database (Coltheart, 1981). Half the word were selected to have high normative frequencies, and half were selected to have low frequencies. The mean normative Kucera and Francis (1967) ...
... In the Reder et al. (1998) experiments, the words were selected from the Medical Research Council psycholinguistic database (Coltheart, 1981). Half the word were selected to have high normative frequencies, and half were selected to have low frequencies. The mean normative Kucera and Francis (1967) ...
The Language of Advertising Claims
... purchases are made purely on the basis of value and desire, with advertising playing only a minor supporting role. Advertisers know better. Although few people admit to being greatly influenced by ads, surveys and sales figures show that a well-designed advertising campaign has dramatic effects. A l ...
... purchases are made purely on the basis of value and desire, with advertising playing only a minor supporting role. Advertisers know better. Although few people admit to being greatly influenced by ads, surveys and sales figures show that a well-designed advertising campaign has dramatic effects. A l ...
Attention, emotions and cause-related marketing effectiveness
... the brain as a response to actual or recalled stimuli (Damasio, 1994; Bechara and Damasio, 2005). Such a response is sometimes evident to an external observer, but, often, it is unconscious (Berridge and Winkielman, 2003) and imperceptible, and it is better measured using skin conductance, heartbeat ...
... the brain as a response to actual or recalled stimuli (Damasio, 1994; Bechara and Damasio, 2005). Such a response is sometimes evident to an external observer, but, often, it is unconscious (Berridge and Winkielman, 2003) and imperceptible, and it is better measured using skin conductance, heartbeat ...
Does Advertising Exposure Level Matter? Implications
... first two seeing, then high when the ad is seen thrice and recall optimizes on sixth exposure after which recall gradually decreases. However, early laboratory studies found that peak cognitive response reaches on third exposure and hence positive attitudinal response from advertising viewers. In th ...
... first two seeing, then high when the ad is seen thrice and recall optimizes on sixth exposure after which recall gradually decreases. However, early laboratory studies found that peak cognitive response reaches on third exposure and hence positive attitudinal response from advertising viewers. In th ...