It`s Not Your Father`s MagazINe ad
... to 1981. After 1991, however, their proportion falls off at an accelerating pace, until by 2002 they account for less than one-fifth of all ads. Collectively, these trends show advertisers placing less emphasis on words and more emphasis on pictures, especially after 1990. Pollay (1985) indicates th ...
... to 1981. After 1991, however, their proportion falls off at an accelerating pace, until by 2002 they account for less than one-fifth of all ads. Collectively, these trends show advertisers placing less emphasis on words and more emphasis on pictures, especially after 1990. Pollay (1985) indicates th ...
CBS - Copenhagen Business School Department of Marketing SMC
... The measurement of advertising effectiveness is a matter more and more relevant in the marketing choices of any company. The reasons leading to this growing importance are three-fold: 1. Investments in advertising have incredibly increased in recent years and this growth shows no signs of arresting. ...
... The measurement of advertising effectiveness is a matter more and more relevant in the marketing choices of any company. The reasons leading to this growing importance are three-fold: 1. Investments in advertising have incredibly increased in recent years and this growth shows no signs of arresting. ...
The Language of Airline Advertising
... Every type of advertising has its pros and cons and a different effect on the consumer. While written advertising has longer persistence, advertisements broadcasted on TV last for only a very short amount of time. On the other hand, written advertisements can be very detailed but TV advertisements u ...
... Every type of advertising has its pros and cons and a different effect on the consumer. While written advertising has longer persistence, advertisements broadcasted on TV last for only a very short amount of time. On the other hand, written advertisements can be very detailed but TV advertisements u ...
do simultaneously presented visual and auditory
... attention. In two conditions, participants were presented with auditory and visual stimuli that conveyed the same information (consistent), but they were instructed to attend to either the auditory or the visual stimulus. In the other two conditions, the auditory and visual stimuli conveyed differen ...
... attention. In two conditions, participants were presented with auditory and visual stimuli that conveyed the same information (consistent), but they were instructed to attend to either the auditory or the visual stimulus. In the other two conditions, the auditory and visual stimuli conveyed differen ...
Negative affect induced by derogatory verbal feedback modulates
... has been reported by Tops et al. (2006). Although subjects scored higher on the post-experimental state variables tiredness and anger, this was not correlated to ERN amplitude. In addition, they did not find correlations for trait or state variables when analyzing the difference ERPs, based on corre ...
... has been reported by Tops et al. (2006). Although subjects scored higher on the post-experimental state variables tiredness and anger, this was not correlated to ERN amplitude. In addition, they did not find correlations for trait or state variables when analyzing the difference ERPs, based on corre ...
Product placement effectiveness: revisited and renewed
... recall rate. Also, when a brand gains a certain level of awareness, the more positive the attitude toward product placement, the stronger its effect on recall rate, attitude, and intention of buying. However, when product/brand awareness is not high enough, consumers typically fail even to remember ...
... recall rate. Also, when a brand gains a certain level of awareness, the more positive the attitude toward product placement, the stronger its effect on recall rate, attitude, and intention of buying. However, when product/brand awareness is not high enough, consumers typically fail even to remember ...
The influence of level of issue relevance and emotional appeals in
... Targeting Emotions in Persuasive Communication One way by which people’s knowledge of, attitudes about, and behavior toward protecting the planet can be changed is through persuasive communication campaigns (Tellis, 1950), specifically those that make use of public service ads or PSAs. To date, ther ...
... Targeting Emotions in Persuasive Communication One way by which people’s knowledge of, attitudes about, and behavior toward protecting the planet can be changed is through persuasive communication campaigns (Tellis, 1950), specifically those that make use of public service ads or PSAs. To date, ther ...
Abstract - TEXTROAD Journals
... perceived social values of the source (Solomon et al, 2002). Expertise dimension is more significant than physical attractiveness for matching of a brand with a suitable endorser (Brian and Michael, 1998). There was a significant relationship between physical attractiveness and trustworthiness, but ...
... perceived social values of the source (Solomon et al, 2002). Expertise dimension is more significant than physical attractiveness for matching of a brand with a suitable endorser (Brian and Michael, 1998). There was a significant relationship between physical attractiveness and trustworthiness, but ...
Alcohol Product Placements and the Third-Person Effect
... is often treated humorously, and the seriousness of problematic drinking is often overlooked (Grube 1993). Watchdog groups are stepping up their criticism of alcohol product placements—which, they say, are relatively ignored by federal regulators— amid evidence that alcohol companies are turning to ...
... is often treated humorously, and the seriousness of problematic drinking is often overlooked (Grube 1993). Watchdog groups are stepping up their criticism of alcohol product placements—which, they say, are relatively ignored by federal regulators— amid evidence that alcohol companies are turning to ...
On the Complementarity of Expectations: Coupling
... actions and role-playing (Goffman 1959,1967), the complementarity is no longer a sufficient (even a necessary) condition for the stability. Our standpoint is between the extremes. As Parsonians assert, the institutionalization shall be a basic general process and, resulting in the complementarity to ...
... actions and role-playing (Goffman 1959,1967), the complementarity is no longer a sufficient (even a necessary) condition for the stability. Our standpoint is between the extremes. As Parsonians assert, the institutionalization shall be a basic general process and, resulting in the complementarity to ...
Dimensions of fit between a brand and a social cause and their
... cause and brand, but they should also attempt to communicate fit to the consumers. Importantly, familiarity with the cause interacts with fit when attitudes toward the sponsorship and the brand are measured, such that fit matters less to those who are more familiar with the cause. © 2010 Elsevier B.V. ...
... cause and brand, but they should also attempt to communicate fit to the consumers. Importantly, familiarity with the cause interacts with fit when attitudes toward the sponsorship and the brand are measured, such that fit matters less to those who are more familiar with the cause. © 2010 Elsevier B.V. ...
The effects of perceived dominance in persuasion
... message. In addition to the message arguments, three variables were expected to affect the mediating processes. These were the source of the message, the medium through which the message was delivered, and the recipient of the message. Together, these processes and variables had the potential to pr ...
... message. In addition to the message arguments, three variables were expected to affect the mediating processes. These were the source of the message, the medium through which the message was delivered, and the recipient of the message. Together, these processes and variables had the potential to pr ...
3680Lecture11 - U of L Class Index
... – Shepard & Metzlar (1971) mental rotation is an example of transforming a mental representation in a continuous process – The time it takes to respond is linearly determined by the number of degrees one has to rotate ...
... – Shepard & Metzlar (1971) mental rotation is an example of transforming a mental representation in a continuous process – The time it takes to respond is linearly determined by the number of degrees one has to rotate ...
Humphreys (1939b) revisited: Is there a “verbal” PREE?
... these probes indicated a gradual but non-differentiated extinction response. In contrast to Humphreys’ conclusion, our findings indicate that contingency beliefs under extinction conditions are not related to the immediately preceding reinforcement history and therefore cannot explain the behavioral ...
... these probes indicated a gradual but non-differentiated extinction response. In contrast to Humphreys’ conclusion, our findings indicate that contingency beliefs under extinction conditions are not related to the immediately preceding reinforcement history and therefore cannot explain the behavioral ...
Acquaintance with All Types of Involvement in Consumer Behavior
... this reason, all approaches can be right or wrong at the same time. Among many researchersthere is an agreement that involvement have three basic statuses: high involvement, low involvement, and noninvolvement. The last one is obvious and there is no need to explain it. It is believed that when purc ...
... this reason, all approaches can be right or wrong at the same time. Among many researchersthere is an agreement that involvement have three basic statuses: high involvement, low involvement, and noninvolvement. The last one is obvious and there is no need to explain it. It is believed that when purc ...
The Role of analogy in cognitive science
... proportional analogy takes on the form: A:B :: C:D, meaning that there is some attribute that relates A and B which similarly related C and D. This type of problem usually solves for D, given A, B, and C. To do so, A and B are compared to find the source of difference between them. This transformati ...
... proportional analogy takes on the form: A:B :: C:D, meaning that there is some attribute that relates A and B which similarly related C and D. This type of problem usually solves for D, given A, B, and C. To do so, A and B are compared to find the source of difference between them. This transformati ...
Unfixed Resources: Perceived Costs, Consumption, and the
... wallet, money in one’s checking account, or in one’s estimated net worth, that person may be most willing to purchase the compact disk when its cost is compared with a large resource account. And as the amount of resources available for consumption is spontaneously generated at the time of judgment, ...
... wallet, money in one’s checking account, or in one’s estimated net worth, that person may be most willing to purchase the compact disk when its cost is compared with a large resource account. And as the amount of resources available for consumption is spontaneously generated at the time of judgment, ...
Strong items get suppressed, weak items do not: The role of item
... & Schmidt, 1980; Smith, 1971). On the one hand, the present results confirm this finding from previous studies, showing that high-frequency members of categories are impaired by the prior recall of items associated to the same category cue. On the other hand, however, the results demonstrate that su ...
... & Schmidt, 1980; Smith, 1971). On the one hand, the present results confirm this finding from previous studies, showing that high-frequency members of categories are impaired by the prior recall of items associated to the same category cue. On the other hand, however, the results demonstrate that su ...
Hebb repetition learning 1 VISUAL AND PHONOLOGICAL HEBB
... two block-orders. Lists in the CA block comprised five letters; lists in the no-CA block comprised eight letters. These different list lengths had been arrived at as a result of pilot work, to give approximately equal levels of baseline performance. The letters used were taken from the full set of c ...
... two block-orders. Lists in the CA block comprised five letters; lists in the no-CA block comprised eight letters. These different list lengths had been arrived at as a result of pilot work, to give approximately equal levels of baseline performance. The letters used were taken from the full set of c ...
the moderating role of attitudes toward advertising
... advertisements communicating self-direction would be more inclined to choose options which are consistent with values that are closely related to self-direction. In other words, we expected that participants in the self-direction ads condition would more often choose an option that reflect the value ...
... advertisements communicating self-direction would be more inclined to choose options which are consistent with values that are closely related to self-direction. In other words, we expected that participants in the self-direction ads condition would more often choose an option that reflect the value ...
Introduction - Association for Consumer Research
... While standardization is more cost effective than adaptation, some messages may not transfer well between cultures. The question of what to standardize, as well as how much, are very real concerns for marketers (Mueller 1991). While many studies have compared high and lowinvolvement products, there ...
... While standardization is more cost effective than adaptation, some messages may not transfer well between cultures. The question of what to standardize, as well as how much, are very real concerns for marketers (Mueller 1991). While many studies have compared high and lowinvolvement products, there ...
3.3.1 Advertising Copy - KV Institute of Management and Information
... person, lifestyle or other characteristics. This link is often created through visuals. A car in front of a mansion says luxury without having to state that message in words. Messages that drive action Even harder to accomplish than conviction is a change is behavior. Sometimes an advertising messag ...
... person, lifestyle or other characteristics. This link is often created through visuals. A car in front of a mansion says luxury without having to state that message in words. Messages that drive action Even harder to accomplish than conviction is a change is behavior. Sometimes an advertising messag ...
CHAPTER ONE INTRODUCTION
... or to suggest an idea quickly” (“Slogan”). For instance, the slogan of LG is “life is good”. In this thesis, I will analyze some food and drink advertisements that contain doublespeak. The data is taken from one brand to make it more specific. I am going to analyze all the words in the advertisemen ...
... or to suggest an idea quickly” (“Slogan”). For instance, the slogan of LG is “life is good”. In this thesis, I will analyze some food and drink advertisements that contain doublespeak. The data is taken from one brand to make it more specific. I am going to analyze all the words in the advertisemen ...
the assessment and predictive generality of self
... performance has been addressed in several lines of research. If self-efficacy probes have reactive effects then they should produce at least some differences in performance. Results show that the level of performance and fear arousal are the same regardless of whether people do or do not make prior ...
... performance has been addressed in several lines of research. If self-efficacy probes have reactive effects then they should produce at least some differences in performance. Results show that the level of performance and fear arousal are the same regardless of whether people do or do not make prior ...
slogans used by indian brands
... Stanton observes that “advertising consists of all the activities involved the presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea. The message called an advertisement is disseminated through one or more media and is paid for by the ide ...
... Stanton observes that “advertising consists of all the activities involved the presenting to a group a non-personal, oral or visual, openly sponsored message regarding a product, service or idea. The message called an advertisement is disseminated through one or more media and is paid for by the ide ...