Predictive Validity of Evidence-Based Persuasion Principles: An
... advertisements. In fact, the initial list of persuasion principles for the Persuasive Advertising book drew heavily on Ogilvy (1983). Ogilvy’s book has withstood the test of time; it continues to be among the best sellers in advertising. The writings of Ogilvy, along with those of leading ad men Cla ...
... advertisements. In fact, the initial list of persuasion principles for the Persuasive Advertising book drew heavily on Ogilvy (1983). Ogilvy’s book has withstood the test of time; it continues to be among the best sellers in advertising. The writings of Ogilvy, along with those of leading ad men Cla ...
How South African authors and composers can CASH in on
... we go about collecting royalties from societies overseas and pass them on to the music creators, but more needs to be done to spread this message.” As SAMRO members, musicians, authors and composers only need to inform SAMRO’s International Affairs department of the dates and venues of all the perfo ...
... we go about collecting royalties from societies overseas and pass them on to the music creators, but more needs to be done to spread this message.” As SAMRO members, musicians, authors and composers only need to inform SAMRO’s International Affairs department of the dates and venues of all the perfo ...
Do distractors interfere with memory for study pairs in associative
... would have to learn the name of a set of unknown letters shown on the computer screen. The to-be-learned material was then displayed. The Armenian letters and the syllables were arbitrarily mapped, with a different mapping for each participant. On each trial, an Armenian letter was displayed on the ...
... would have to learn the name of a set of unknown letters shown on the computer screen. The to-be-learned material was then displayed. The Armenian letters and the syllables were arbitrarily mapped, with a different mapping for each participant. On each trial, an Armenian letter was displayed on the ...
DoubleVerify DV Digital Impression Quality - Real
... under a variety of test cases during the period of testing in the test environment. Blocking, in real time refers to the decision to serve or not serve the ad and not to any spidering or pre-classification activity. Scope ABC conducts the tests in a controlled environment using HTML text and URLs. I ...
... under a variety of test cases during the period of testing in the test environment. Blocking, in real time refers to the decision to serve or not serve the ad and not to any spidering or pre-classification activity. Scope ABC conducts the tests in a controlled environment using HTML text and URLs. I ...
Download Full Article
... The Role Of Endorser Credibility And Advertising Shampoo Pantenecreativity In Attitude, Intentio… According Assael (2001: 82) attitude toward the brand that is a statement that assesses mental positive or negative, good or not good, like or dislike the product. Assessment conducted by Wu and Lo (20 ...
... The Role Of Endorser Credibility And Advertising Shampoo Pantenecreativity In Attitude, Intentio… According Assael (2001: 82) attitude toward the brand that is a statement that assesses mental positive or negative, good or not good, like or dislike the product. Assessment conducted by Wu and Lo (20 ...
Courtney Lucas - Journal of Promotional Communications
... beyond to exceed expectations and create the ‘Harrods Show’. This research paper seeks to provide valuable insight into the experiences derived from retail theatre aimed at customers as opposed to tourists. Exploring conceptualisations of in-store theatrical performance; storytelling and heritage. T ...
... beyond to exceed expectations and create the ‘Harrods Show’. This research paper seeks to provide valuable insight into the experiences derived from retail theatre aimed at customers as opposed to tourists. Exploring conceptualisations of in-store theatrical performance; storytelling and heritage. T ...
Implicit Memory for New Associations: An
... Roediger and his colleagues (e.g., Blaxton, 1989; Roediger et al., 1989), in which it is assumed that the degree of datadriven and conceptually driven processing varies across memory tasks. Rather than emphasizing the relative amount of contribution made by these two types of processing to performan ...
... Roediger and his colleagues (e.g., Blaxton, 1989; Roediger et al., 1989), in which it is assumed that the degree of datadriven and conceptually driven processing varies across memory tasks. Rather than emphasizing the relative amount of contribution made by these two types of processing to performan ...
Message Processing: Anti-drink driving television commercials
... by road and traffic authorities in Australia to influence road-related behaviours. However, the effectiveness of road safety advertising, especially anti-drink driving messages, continues to be questioned (White et al, 2000; Keller, 1999; Donovan et al, 1995). Thus, it is important to understand the ...
... by road and traffic authorities in Australia to influence road-related behaviours. However, the effectiveness of road safety advertising, especially anti-drink driving messages, continues to be questioned (White et al, 2000; Keller, 1999; Donovan et al, 1995). Thus, it is important to understand the ...
The Classical Period - University of St. Thomas
... old tunes, since when the practice began in Europe, most people were not musically literate and learned music by rote. Thus, when a new hymn was to be learned, it was usually first called out by its tune name to establish its melodic base, and then the new words added. Thus, although “Chester” has n ...
... old tunes, since when the practice began in Europe, most people were not musically literate and learned music by rote. Thus, when a new hymn was to be learned, it was usually first called out by its tune name to establish its melodic base, and then the new words added. Thus, although “Chester” has n ...
Personality and Persuasion
... change strategy remains a productive approach to learning more about both attitude change processes and the personality variable. It is interesting to note, however, that all of the aforementioned research has focused only on initial indicators of persuasion. That is. none of the studies outlined ha ...
... change strategy remains a productive approach to learning more about both attitude change processes and the personality variable. It is interesting to note, however, that all of the aforementioned research has focused only on initial indicators of persuasion. That is. none of the studies outlined ha ...
as a PDF
... effective and efficient manner. Most advertising agencies and marketing departments in firms have experts in psychology or consumer behavior working on how to design successful ads. It is a rather intimidating thought that experts on the human mind are working to find better ways to convince us to b ...
... effective and efficient manner. Most advertising agencies and marketing departments in firms have experts in psychology or consumer behavior working on how to design successful ads. It is a rather intimidating thought that experts on the human mind are working to find better ways to convince us to b ...
Effect Studies in Unobtrusive Advertising: From Recall to SOA
... the hypothesized prevalence of controlled information processing. Moreover, the nature of these unobtrusive practices, in which brand messages are rarely stated explicitly, is such that viewers may be unaware of or refuse to admit changes in their affinity toward a product or brand (Dovidio & Fazio, ...
... the hypothesized prevalence of controlled information processing. Moreover, the nature of these unobtrusive practices, in which brand messages are rarely stated explicitly, is such that viewers may be unaware of or refuse to admit changes in their affinity toward a product or brand (Dovidio & Fazio, ...
Life Is But an Online Shopping Journey?
... preferences on the product, while the second type is still in the exploratory phase of gathering information but she has an immediate purchasing horizon. We rely on this typology as starting point to study the impact of media channels along the purchase process: different type of users may be more ...
... preferences on the product, while the second type is still in the exploratory phase of gathering information but she has an immediate purchasing horizon. We rely on this typology as starting point to study the impact of media channels along the purchase process: different type of users may be more ...
New Trends in Product Placement - University of California, Berkeley
... Before the advent of movies and television, soap opera radio broadcasts comprised a large part of popular entertainment. These broadcasts were called “soap operas” because they often mentioned various soap products within the storyline in exchange for financial support from their household cleaning ...
... Before the advent of movies and television, soap opera radio broadcasts comprised a large part of popular entertainment. These broadcasts were called “soap operas” because they often mentioned various soap products within the storyline in exchange for financial support from their household cleaning ...
Executive function and PTSD: Disengaging from trauma Robin L. Aupperle
... 2009a; Li et al., 2008; Schmidt et al., 2009; Amir et al., 2009b; Najmi and Amir, 2010; Amir et al., 2008). This suggests that research related to attention and working memory function may not only increase our understanding of PTSD, but may also lead to more effective treatments for these patients. ...
... 2009a; Li et al., 2008; Schmidt et al., 2009; Amir et al., 2009b; Najmi and Amir, 2010; Amir et al., 2008). This suggests that research related to attention and working memory function may not only increase our understanding of PTSD, but may also lead to more effective treatments for these patients. ...
BUILDING, MEASURING, AND MANAGING BRAND EQUITY
... How is your product stored? How is your product moved around? What is the consumer really using your product for? What do consumers need help with when they use your product? – What about returns or exchanges? – How is your product repaired or serviced? – What happens when your product is disposed o ...
... How is your product stored? How is your product moved around? What is the consumer really using your product for? What do consumers need help with when they use your product? – What about returns or exchanges? – How is your product repaired or serviced? – What happens when your product is disposed o ...
New Media Interactive Advertising vs. Traditional
... which interactivity might be highly desirable from those situations for which traditional advertising vehicles may be sufficient or superior. We find that the traditional linear advertising format of conventional ads is actually better than interactive advertising for certain kinds of consumers and ...
... which interactivity might be highly desirable from those situations for which traditional advertising vehicles may be sufficient or superior. We find that the traditional linear advertising format of conventional ads is actually better than interactive advertising for certain kinds of consumers and ...
FORUM : QUALITATIVE SOCIAL RESEARCH SOZIALFORSCHUNG
... partner and sine qua non of the performance (CARLSON, 2004, p.14). [7] The actor or performer functions as medium of this communication shown above. The performer as a medium translates art into reality, into perceptible and decipherable information. The performer's principal task consists in the tr ...
... partner and sine qua non of the performance (CARLSON, 2004, p.14). [7] The actor or performer functions as medium of this communication shown above. The performer as a medium translates art into reality, into perceptible and decipherable information. The performer's principal task consists in the tr ...
Dimensions of integration in embedded and extended cognitive
... parts of a distributed or extended cognitive process. Cognitive states and processes are thus conceptualized as hybrids or amalgamations of neurological, bodily, and environmental objects and processes (Wilson 2004; Rowlands 1999, 2010). On this view, some of the vehicles of cognitive processes are ...
... parts of a distributed or extended cognitive process. Cognitive states and processes are thus conceptualized as hybrids or amalgamations of neurological, bodily, and environmental objects and processes (Wilson 2004; Rowlands 1999, 2010). On this view, some of the vehicles of cognitive processes are ...
CHAPTER 3: CREATIVE MESSAGE STRATEGY
... (2007:255) propose using one of four approaches to determine the major selling idea. Firstly, the organisation must find the unique selling proposition (USP), which is the major advantage of the brand. This is an advantage which is not offered by the competition and should, therefore, attract a larg ...
... (2007:255) propose using one of four approaches to determine the major selling idea. Firstly, the organisation must find the unique selling proposition (USP), which is the major advantage of the brand. This is an advantage which is not offered by the competition and should, therefore, attract a larg ...
Studying musical imagery: Context and intentionality
... mental representation of melody in response to an auditory cue. It is not obvious that such different forms of musical imagery should share the same experiential qualities. Both the physical and mental contexts of the imagery experience along with the intention to image music differ greatly. However ...
... mental representation of melody in response to an auditory cue. It is not obvious that such different forms of musical imagery should share the same experiential qualities. Both the physical and mental contexts of the imagery experience along with the intention to image music differ greatly. However ...
Measurable Emotions: How Television Ads Really Work. How the
... It is likely advertising researchers have exaggerated the role of conscious thought. ...
... It is likely advertising researchers have exaggerated the role of conscious thought. ...
An Experimental Investigation of the Role of Collaboration in the... Communication Systems
... matcher, who selected a response from 20 items (16 targets plus 4 distracters). The same concepts were used in every game; for a complete list, see Table 1. Participants alternated roles between each game, one directing in games 1, 3 and 5 (matching in 2, 4 and 6), and the other directing in games 2 ...
... matcher, who selected a response from 20 items (16 targets plus 4 distracters). The same concepts were used in every game; for a complete list, see Table 1. Participants alternated roles between each game, one directing in games 1, 3 and 5 (matching in 2, 4 and 6), and the other directing in games 2 ...
Phonological similarity and the irrelevant speech
... within-subject factor. There was a main effect for the letter set studied, F(2,93)= 4.324, p = .016. Mauchly’s test indicated that sphericity could not be assumed for irrelevant speech, so a multivariate approach was used where irrelevant speech was involved in the analysis. Pillai’s Trace showed th ...
... within-subject factor. There was a main effect for the letter set studied, F(2,93)= 4.324, p = .016. Mauchly’s test indicated that sphericity could not be assumed for irrelevant speech, so a multivariate approach was used where irrelevant speech was involved in the analysis. Pillai’s Trace showed th ...
********** ****-********** (ACM)
... of business processes, the entire Adaptive Case Management revolves around checklists, lists of tasks which must be completed, and checkpoints ...
... of business processes, the entire Adaptive Case Management revolves around checklists, lists of tasks which must be completed, and checkpoints ...