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Marketing Crossword
Across
4.
Involves getting information directly from consumers. Also known as
primary research
6.
The amount of money that the consumer has to pay in exchange for the
product
7.
Used by companies to communicate information about a product with the
aim of increasing sales
9.
Used by football clubs and festivals
10.
Where the product is available for consumers to buy
11.
A good or service that meets consumers’ needs
19.
Involves offering special offers to capture consumers attention and
increase sales, e.g. “Buy one, get one free”
20.
Makes a product stand out from the competition
22.
The second most popular advertising media
23.
An advertising media which uses sound. Local and national stations can be used
24.
Searching through already published and available material, also known as
secondary research
26.
Used to compare a product with that of competitors
27.
The most popular advertising media
Down
1.
2.
3.
5.
8.
12.
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17.
18.
21.
25.
Involves gathering, recording and analysing information about a market
A symbol by which a product can be easily identified
Advertises a type of product rather than a specific brand
Involves having a company having a good image in order to increase sales
Tries to convince the consumer that he/she really needs the product
The potential customers for a product or service, e.g. car drivers for petrol
Used to inform the public about the qualities of a product
Involves making products with distinctive features to make them stand out
from the competition
A graph which represents the stages of the development and decline of a
product
Means producing different models of a product to satisfy different groups
of consumers
The activities that a business uses to communicate with consumers about
a product, e.g. advertising, sales promotion, personal selling
This involves identifying, anticipating and satisfying customers’ needs while
making a profit
Also known as the 4 Ps
The company or product name written in a distinctive style