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Marketing What is Marketing? Identify the following products, write them down Activity 1 Who they are aimed at? Explain your reasons. Are these products going to be purchased by businesses or individual customers? Explain your reasons. Where would you buy these products from? Describe the type of customers that would buy these products. How are these advertised? Why? Activity 2 Define all of the terms on page 2 of your yellow book and give examples for each definition. You have 15 minutes to complete these. What are product-orientated and market-orientated businesses? Can you think of examples? Marketing Strategies How are the following companies advertising their products? Explain Why they have chosen these strategies. 2 Degrees Mad Butcher Pak ‘n Save Are they advertising to mass/niche markets, commercial or consumer markets? Activity 3 Complete page 3 in your yellow book. You have 20 minutes to complete the questions. Homework Complete page 4 in your yellow book. For Question 8, write down an organisation that might have those marketing objectives. Complete Activity 21.2 in your textbook. This needs to be completed for tomorrow.