Download Introduction to Marketing.

Marketing
What is Marketing?
 Identify the following products, write them down
Activity 1
 Who they are aimed at? Explain your reasons.
 Are these products going to be purchased by
businesses or individual customers? Explain your
reasons.
 Where would you buy these products from?
 Describe the type of customers that would buy these
products.
 How are these advertised? Why?
Activity 2
 Define all of the terms on page 2 of your yellow book
and give examples for each definition.
 You have 15 minutes to complete these.
 What are product-orientated and market-orientated
businesses? Can you think of examples?
Marketing Strategies
 How are the following companies advertising their
products? Explain Why they have chosen these
strategies.
 2 Degrees
 Mad Butcher
 Pak ‘n Save
 Are they advertising to mass/niche markets,
commercial or consumer markets?
Activity 3
 Complete page 3 in your yellow book.
 You have 20 minutes to complete the questions.
Homework
 Complete page 4 in your yellow book. For Question 8,
write down an organisation that might have those
marketing objectives.
 Complete Activity 21.2 in your textbook.
 This needs to be completed for tomorrow.