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Transcript
ADVERTISING / MARKETING WORKSHEET Advertising / Marketing Techniques for Your Business Activity Appropriate Maybe Not Appropriate Top Priority? Advertising (print, broadcast, internet) Alliances Annual reports and reviews Associations Book and publication writing Brochures and collateral materials Customer advisory boards “Customer experience” enhancements Customer surveys Direct mail Directories Event sponsorship and trade shows Internet-based marketing Newsletters Promotional giveaways Press relations campaign Pricing strategies Referral sources campaign Seminars and public speaking Signage (vehicle, office, roadside) Trade shows Telephone book advertising Website – unique domain/development “Marketing Mix” of Tools and Techniques Top Priority Marketing Techniques (from above list) 1. 2. 3. 4. 5. Steps needed to implement Estimated Costs $ $ $ $ $ Timing / Deadlines Person Responsible
