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Integrated Marketing The Importance of Integrated Marketing This concept is all about carefully combining and coordinating your marketing efforts to deliver a clear, consistent and compelling message about your organisation and products/services. The challenge is ensuring consistency and uniformity across the many media channels available. And importantly, it has to not only be simple for the target audience to connect with and understand, but it also has to work in the marketplace. In an already saturated and cluttered environment of media and advertising, success requires more than ‘throwing darts’ at individual communication avenues. In an integrated campaign, advertisements, direct mail, PR, online marketing, and all other aspects of the campaign must be consistent in message and approach. The goal is to achieve a seamless communication with your target markets that ripples through the pre-determined variety of channels. But for an integrated campaign to be great, it takes more than just consistent messaging across the board. A truly excellent integrated campaign takes the multi-platform approach to the next level by using each channel to feed into a complete and encompassing story. Direct Mail Advertising Brochures Events Email Marketing s Conference Website Integrated Marketing www.cre8ive.co.nz Stationery SEO Marketing Social Media Personal Selling ©Creative Advertising 2012