Download Global Internet Marketing - Is It Different Than Internet Marketing It

Global Internet Marketing - Is It Different Than Internet Marketing
It might be natural to think that internet marketing is actually the same thing as global internet
marketing since you can access web content from all over the world. But if you've decided to
market your products or services internationally, you will have to do it in a way that offers the
best site and most appropriate message to your various audiences.
Among other things, this involves choosing the right language and interface for your users'
locations while taking into account the multitude of SEO (Search Engine Optimization) factors
for a global marketing campaign. As many of you are aware, the internet enables less expensive
and efficient online international distribution options for media products and informational types
of products. Software companies are the most obvious examples of those that can save by
distributing their products online all over the world.
When it comes to SEO, one of the most important technical decisions you need to make before
getting started with your global Internet marketing campaign is how to manage the many
international domains. What you decide doesn't just potentially affect your rankings, but also
how well you will be able to manage each of your sites and even how much you end up investing
in this marketing endeavor.
There are two options when it comes to launching websites in different countries. First, you can
host all of the different language variations on one site and separate the languages by
subdomains or subdirectories. The second option is to create a separate site for each language
you are targeting.
If you choose the first option, you will probably have greater centralized control when it comes
to the site's management and better SEO because all of the links will be coming in to one
singular domain. This method can also be more effective when it comes to suppressing the
possibility of duplicate content in the search engines.
If you go with the second option, you will probably spend less. You can start with one site and
then add others one by one if you feel it is feasible. Contrary to the first option, by having
multiple sites, you will rank better in the country-specific search engines. Because using this
method allows you to set up country specific hosting, you can target your SEO efforts to specific
countries. It often makes sense to host your site in the country being targeted.
Another important concept to understand at the onset of your global internet marketing campaign
is that you can't do your keyword research in English and just translate to your target markets'
languages in order to be successful. You need to do extensive keyword research in the language
of the market you are targeting.
The best case scenario would be to have a native speaker supervise or do the keyword research.
The very least you should do is to use a foreign language/English dictionary that includes
idiomatic expressions and is as local to the target market as possible.
Discover The Importance Of Internet Marketing Statistics
The Importance Of Internet Marketing Statistics
When you're promoting your business online, it's important that you carefully watch your
internet marketing statistics. While marketing statistics can often refer more to industry statistics
than your own personal marketing results, you're going to be most concerned with the statistics
that apply only to you and your business for right now.
Your internet marketing statistics include everything from the number of pages views for each
page of your website, to how many clicks a particular link in an email or advertisement bring you
a new customer, to how many of those click-throughs actually purchase something or sign up for
your mailing list so you can contact them later.
These statistics are vitally important, because they tell you if your plan is working or not. For
instance, if your internet marketing statistics show that an advertisement you placed in a
newsletter drew very few people to your site, and few if any of those signed up for your mailing
list or purchased anything, you'll want to reconsider paying for advertising there again. It could
be that your ad was ineffective, and it could be that it's just not a profitable place for you to
advertise. Try an ad there similar to one you've used somewhere else with good results, and see if
the same thing happens. If it does, then the market is probably just not right for your product or
service. If the new ad gets a good response, then you'll know it's the first ad itself that didn't do
well, not the market.
If you don't keep a good eye on your internet marketing statistics, then everything becomes
guesswork. Since you're operating a business and not running a psychic phone line, the
guesswork isn't a wise way to run an internet marketing campaign. Are you getting tons of
website hits from a particular link, but few are following through and signing up for a list or
buying? It's still possible that it's just simply not the market for you, or it could be you don't have
very compelling content on your page designed to make people want to sign up for your list.
You've probably had your website search engine optimized for certain keywords pertaining to
your business. Type them in to a few different search engines and see if your site is in the top 10
or so listings. If it's not on the front page of listings, most searchers won't see it at all because so
few ever click as far as the second page of results, unless necessary. Page rank is one of the more
important internet marketing statistics you can monitor, right along with link performance.
Another way to make your statistics work for you is by looking at page views referred from
within your site. The customer is there, and begins looking at different pages. Which ones get the
most hits that way? This is one of the internet marketing statistics that can help you see what
searchers like the most about your website.
Internet Marketing For Small Business
When doing internet marketing for small business, you have to run an even tighter and more
planned campaign than if you were doing it for a large business. The smaller the business, it
seems, the more tightly the plan should be. Large companies have a much larger advertising
budget, so even if their online marketing strategies aren't very successful, traditional advertising
can make a huge difference for them.
But smaller businesses typically don't have thousands of dollars to spend on the more common
forms of advertising. Online marketing often becomes the main thrust of the marketing
campaign, so it's necessary that it's done very well.
An advantage that small businesses can have over large corporations when it comes to marketing
online is that they're more likely to have a very focused niche. While large companies have
niches, too, sometimes larger companies market a variety of products and services over a very
broad customer base. Then marketing each individual niche has to be a separate campaign.
When internet marketing for small business, you'll probably only have to worry about one very
specific niche. You'll know exactly what your customers are looking for, and can focus on filling
that need with every aspect of your marketing plan, instead of having to spread the campaign
over several different groups of consumers.
Internet marketing for small business, because of the smaller budgets, often doesn't involve
heavy pay-per-click advertising. The cost involved with PPC ads can end up being quite high
with not necessarily a very big return. If you have a specific budget set up for PPC marketing,
then by all mean use it, but monitor the returns very carefully so you can abandon keywords that
aren't working and focus on those that bring in the customers.
Search engine optimization is an excellent method of internet marketing for small business.
There can be expense involved if you pay a marketing expert or an SEO service to handle this
branch of your marketing efforts, but the money spent will probably be well worth it. This is also
where many small businesses fail.
They don't make sure their content is optimized for the search engines, so it's very difficult for
someone to find them unless they're searching on the company name. People search for what
they want, though, not the company that might have what they're looking for. So internet
marketing for small business should always include a plan to get your website higher in the
search engine rankings on the best keywords for your company.
Part of the search engine efforts should involve getting other websites to link to yours. Search
engines don't just take keywords into account, but they also pay attention to a website's
popularity with other sites. The more sites that link to yours, the more valuable your information
is according to most search engines. These methods of internet marketing for small business can
get a small company's website ranked well ahead of a corporation's, all while spending much less
money on advertising.
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