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UNIT TITLE: WORKING IN THE CREATIVE INDUSTRIES
CREDIT POINTS: 20
FHEQ LEVEL: 6
Unit Designation: Traditional
Unit delivery model: CD
UNIT CODE: FTU604
ACADEMIC SCHOOL: Business, Law and
Communications
Programme group: Advertising, Marketing
and Communications
Max & Min Student No: N/A
TOTAL STUDENT WORKLOAD
Students are required to attend and participate in all the formal timetabled
sessions for the unit. Students are also expected to manage their directed learning
and independent study in support of the unit.
PREREQUISITES AND CO-REQUISITES: None
UNIT DESCRIPTION
This unit focuses on careers within the media industries. Skills and knowledge
essential to employability, as well as to informed citizenship, are progressively
developed throughout the top up programme. In this unit, the specific focus is on
professional practices in media industries and the high level transferable as well as
subject-specific skills required to secure employment within them. Professionals
from media and cultural industries take part as visiting speakers on the unit,
sharing with students their experience of their industry, its demands and its
opportunities. These include representative from television, newspapers, radio,
marketing, advertising and the leisure and arts-related industries.
The unit analyses the structure, working practices, management and business
environment of the communications industry, such as advertising agencies,
research firms, special production facilities, media companies and website
developers, paying attention to the role of campaign design, project management
and recruitment processes.
LEARNING OUTCOMES
On successful completion of the unit, students should be able to:
Knowledge and Understanding
K1
Recognise the demands of the commercial environment involved in securing
employment within the media and cultural industries
Cognitive Skills
C1
Analyse the business operations, working practices and recruitment systems
of specific organisations within the media and cultural industries
Practical and Professional Skills
P1
As part of a group, research, prepare, present and manage a budget for an
advertising or marketing presentation using appropriate display materials
and AV/C&IT equipment
Transferable and Key Skills
T1
Negotiate and carry out a team role and participate in the management of
the team and its project
AREAS OF STUDY
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Marketing media industries
Leisure industries
Advertising and its industry
Writing in a freelance environment
Media production organisation and opportunities
Teaming and tasking
Post-graduate training opportunities
‘Graduateness’ and the media and cultural industries
LEARNING AND TEACHING STRATEGY
The overarching aim of the unit is to give students ‘real’ experience of what it is
like to work in the media industries, and what they need to do to get a job in
them. Unit tutors, many of whom are practitioners from these industries, and
visiting speakers who are professionals from a range of media and cultural
industries, give talks and engage in question and answer sessions about
employment and career prospects, the realities of the jobs, and what employers
are looking for in applicants. Lectures and seminars also involve consideration of
skills of self-presentation, of negotiation, team and task management, budgeting,
and group presentations skills for a business rather than an academic context.
Seminars will also involve ‘work in progress’ updates on the development of the
group project and opportunities for group tutorials.
ASSESSMENT STRATEGY
Assessment consists of a group presentation of an advertising or marketing
campaign promoting employment in a particular industry sector or further study.
Students utilize the skills developed in this unit and elsewhere on the course
(including in media production units) and the knowledge of ‘real life’ employment
practices and skills demands considered during Working in the Media. Students
work as part of a team to research the market or organisational sector (or
organisation or company), which will form the basis of their campaign, and to
develop and prepare a treatment. The presentations are assessed according to all
five learning outcomes, by a panel of tutors from the course and elsewhere and,
where available media industry professionals.
Please Note: Group presentations are intended to require students actively to
collaborate and integrate the fruits of their individual research and scholarship into
an organic response to the brief. Where students achieve this, it is appropriate to
award the same grade to all participants. This reflects the collective nature of a
successful group presentation. Where some or all students in a presentation group
have not integrated their individual contributions to a group presentation
satisfactorily, it will be appropriate to award individual marks to reflect the level
of achievement based upon the student’s personal contribution.
All oral
presentations in academic units on the degree are videotaped for the purposes of
moderation.
ASSESSMENT
AE1
weighting:
assessment type:
length/duration:
AE12
weighting:
assessment type:
length/duration:
40%
Group Presentation
20 minutes
60%
Team report
3000 words
AGGREGATION OF MARKS
The marks for each element of assessment will be aggregated to give an overall
mark for the unit.
AGGREGATION & RE-ASSESSMENT RULES
Students who miss their presentation slot will be offered the opportunity to
present on another occasion. Failing this, students will be required to attend the
university on a specified date to give a presentation during the referral period;
where possible, the course team will allocate new groups however this cannot be
guaranteed and therefore referral of the group presentation may need to be
undertaken as an individual piece.
Unit Author: Paul Marchbank (Adapted M Campbell)may2011
Unit history:
Unit Approved/Year Implemented/Code
May 2011
2011/12
FTU604