Keller Strategic Brand Management
... All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either
the prior written permission of the publisher or a licence permitting restricted ...
the influence of product type, humour type, brand attitude, and
... Stigel (2008) states that around 40% of all Danish TV-commercials within
the last 10-15 years have humour incorporated. A tendency further on the rise in the
Danish marketing sphere. With such a large percentage of companies applying
humour it can no longer be perceived as a sole differentiator. A f ...
Biotie Therapies Corp.
... pipeline includes product candidates designed to address unmet medical needs in Parkinson’s disease and related dementia, other
neurodegenerative indications and primary sclerosing cholangitis, an orphan fibrotic liver disease. In addition, we have successfully
developed a product for alcohol depend ...
The Global Footwear Market: Athletic and non
... the industries that they now cover. This experience and our time-intensive research
methodology result in authoritative analysis that aids the decision-making processes of
our clients. Our reports continue to provide a broad, top-level overview of a market and
offer not only the raw data, but focus ...
how customer loyalty programs
... online service dynamics: An application to apparel online shopping, Proceedings of the
12th International EIRASS Conference on Recent Advances in Retailing and Service
Sciences, Orlando, FL.
... placements minimize youth exposure (Options for Tobacco Promotion Regulations, 1999). Public
health researchers have previously found that youth exposure to alcohol advertising increases
awareness of that advertising, and in turn influences the extent to which these ads are incorporated into
the tee ...
NEWLINK GENETICS CORP (Form: 10-K, Received
... The forward-looking statements in this Annual Report on Form 10-K represent our views as of the date of this Annual Report on Form
10-K. Although we believe that the expectations reflected in the forward-looking statements contained herein are reasonable, we cannot
guarantee future results, levels o ...
Gender and Class Desires in Chocolate Marketing
... the depiction of women eating and demonstrating a sensuous surrender to rich, exciting food,
was considered a taboo. Victorians had conduct manuals that educated elite women on how to
eat in a feminine way, which forbade showing any desire for food or participating in indulgence
and overeating. Bord ...
Marketing and Advertising Using Google
... users around the world use Google to search for information, products, or services.
Google’s popularity stems from its minimalist design and the relevancy of its
When a user visits Google.com, he enters a keyword and presses the Google Search
button (this is called a search query). I ...
Customer Loyalty Attributes: A Perspective
... field of customer loyalty ascertained that the factors
leading to loyalty are complex and dynamic,
changing and evolving over time. Taylor, Hunter and
Longfellow (2006) noted a number of important
gaps in the understanding of loyalty and other
relationship marketing constructs.
Ball et al. (2004) me ...
... Misleading Banners ............................................................................................................................................ 7
Prostitution ............................................................................................................................. ...
A Review of RJ Reynolds` Internal Documents Produced in Mangini
... group is an increasing segment of the smoking population.
RJR-T [RJR Tobacco] must soon establish a successful new
brand in this market if our position in the Industry is
to be maintained over the long term.
Exhibit 6 at 14, "Planning Assumptions and Forecast for the Period
... campaign is 50% of the cause for establishing eye contact, and 30% of the cause of
The delivery of the campaign must ensure that the campaign also reaches the
intended target groups. Proof of delivery in technical terms is given by a
standardised count of advertising contacts, the ‘ad ...
AdChoices? Compliance with Online Behavioral
... principles in 2001 and and revised them in 2008.4 Today, the NAI has 74 member companies5
and offers a consumer opt-out service6 that allows consumers ``to `opt out' of the behavioral
advertising delivered by our member companies.”7
As the FTC began examining OBA again in 2009, several industry org ...
Fifteen Percent or More: A Content Analysis of Geico`s Commercial
... continue to be tomorrow (Elliot, 2011). These approaches have helped to produce a steady
growth for the company for over a decade.
The problem that this study strives to understand and to examine is Geico’s recent
commercial advertisings uses of humor and its effectiveness. The researcher believes t ...
Reactions towards random acts of kindness - UvA-DARE
... about that person as they can to find a gift that is customized to that particular customer in
order to surprise them with a small appropriate gift just before departure. The campaign was a
big success as consumers reacted very positive towards KLM’s campaign as well as to the
brand itself. Besides, ...
Innovative Marketing Communications
... The use of events as communications tools is not new. Indeed, the innovative use of
sporting and culturally orientated activities for political purposes dates back to
Greek and Roman times, at venues that even by today’s standards were outstanding. Up to 50 000 people in the Coliseum and 250 000 in ...
i Acknowledgements I wish to thank many people - SC
... search for information in advertisements – for example, when they go through
classified advertising in a newspaper in a search of a new flat, or when they look for
quality and price information on computer software on the Internet. More typically,
however, people encounter advertisements when they a ...
Selling "Kawaii" in Advertising - e
... 1. The Rise of the Kawaii Culture
Distributed by Japan’s powerful anime and manga industry, kawaii aesthetics is
today widespread among the international youth culture in the new millennium.
Originating in Japan, the kawaii style has dominated Japanese popular culture since
1980s. The culture of kaw ...
Full Text ( Final Version , 5mb )
... men tend to feel more threatened by successful men than by handsome men, which would
result in a higher level of derogation.
In addition to that, the cross-cultural differences of Brazil and the Netherlands will be studied,
by comparing the derogation effects between successful and male spokesperson ...
... February of 2010. The money was spent on television, radio, print and billboard
advertising (The Local, 2010). It is impossible for consumers to pay attention to this
vast amount of ads; furthermore, studies show that they are increasingly getting better at
avoiding and ignoring traditional advertis ...
Consortium Bidding Guide
... The new EU Procurement Directive8 also contains various measures designed to
make public contracts more accessible to SMEs. For example, the Directive
encourages purchasing bodies to sub-divide large contracts into lots. In addition,
the Directive states that the turnover requirement set by the purc ...
s - UFDC Image Array 2 - University of Florida
... advertising and issue/image political advertising, little has been done to connect those
two lines of the research. This research attempts to incorporate informational and
transformational advertising into the effects of political advertising. To further
strengthen the theoretical bond between produ ...
Attention, Attitudes, and Action: When and Why
... survive life and death circumstances (Bracha 2004; Ohman and Mineka 2001). This primary
function has led to a diverse set of responses to fearful circumstances. Most notably, fear
influences attention and memory in the present. Temporally, a person experiencing fear
becomes focused on the present th ...
Advances in Marketing - Association of Collegiate Marketing
... Madhu Agrawal, St. John’s University
The issue of legalizing the importation of prescription drugs from Canada was under the national
spotlight during the recent US presidential elections, with presidential candidate J ...
False advertising or deceptive advertising is the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label.False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal but unenforceable.