Download ADVERTISING RESTRICTIONS

ADVERTISING
RESTRICTIONS
SPIL GAMES
Arendstraat 23
1223 RE Hilversum
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Version 3.2, February 2009. All rights reserved.
Phone: +31 35 646 63 00 | Fax: +31 35 646 63 01 | E-mail: [email protected] | www.spilgames.com
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CONTENTS
ADVERTISING RESTRICTIONS .................................................................................................................................. 4
CATEGORIES ............................................................................................................................................................ 4
Hate Content, Obscenity and Indecency ............................................................................................................ 4
Bombs/Guns/Ammunition ................................................................................................................................. 4
Invalid Clicks (Non-Human Clicks) ...................................................................................................................... 4
Spyware .............................................................................................................................................................. 4
Unauthorized Code Requests ............................................................................................................................. 5
Adult Content ..................................................................................................................................................... 5
Application Downloads ...................................................................................................................................... 5
Incentivized Clicks .............................................................................................................................................. 5
Moderated Forums ............................................................................................................................................ 5
Unmoderated Forums ........................................................................................................................................ 5
Personal Content ................................................................................................................................................ 6
Other Languages ................................................................................................................................................ 6
Political Content ................................................................................................................................................. 6
Aids to Pass Drug Tests....................................................................................................................................... 6
Alcohol................................................................................................................................................................ 6
Anti-Group Content & Violence ......................................................................................................................... 6
Blinking Banners ................................................................................................................................................. 6
Bulk Marketing ................................................................................................................................................... 6
Copyrighted Works............................................................................................................................................. 6
Counterfeit Designer Goods ............................................................................................................................... 6
Drugs & Drug Paraphernalia ............................................................................................................................... 6
Fake Documents ................................................................................................................................................. 7
Gambling ............................................................................................................................................................ 7
Hacking and Cracking Sites ................................................................................................................................. 7
Miracle Cures ..................................................................................................................................................... 7
Misleading Banners ............................................................................................................................................ 7
Prostitution ........................................................................................................................................................ 7
Scams/Phishing for Personal Information .......................................................................................................... 7
Site Security ........................................................................................................................................................ 7
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Tobacco and Cigarettes ...................................................................................................................................... 7
Traffic Devices .................................................................................................................................................... 7
LINKS OR ADS TO THE FOLLOWING COMPANIES ARE FORBIDDEN. ....................................................................... 8
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ADVERTISING RESTRICTIONS
The following list contains forbidden categories, competitive companies, product/services, and URLs that need
to be excluded from advertising, unless mentioned differently in the agreement.
CATEGORIES
Hate Content, Obscenity and Indecency
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Content articulating views intended to cause or incite hatred of any race, religion, creed, class, or
ethnic group.
Content articulating views calculated to cause offense to or incite hatred of any individual or group.
Content explicitly glorifying or delivering for the purposes of entertainment scenes or descriptions of
non-consensual pain, suffering, death, torture, or ill-treatment of humans or animals.
Content that is unlawful by reason of obscenity or indecency under prevailing legislation (such as the
Obscene Publications Act 1959 and the Protection of Children Act 1978).
Video content that may not be distributed under the Video Recordings Act 1984, either because it
requires a video classification certificate or because of the classification it has been given (in
particular, the 18R classification).
Bombs/Guns/Ammunition
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Content offering genuine or replica guns, bombs, ammunition, or other offensive weapons for sale.
Content glorifying the use of or offering technical information on guns, bombs, ammunition, or other
offensive weapons.
Invalid Clicks (Non-Human Clicks)
Invalid clicks are clicks generated by prohibited methods.
Examples of invalid clicks include repeated manual clicking or the use of robots, automated clicking tools, or
other deceptive software. Invalid clicks are sometimes intended to artificially or maliciously drive up an
advertiser's clicks or publisher's earnings.
Sources of invalid clicks include:


Manual clicks intended to increase costs to the advertiser or to increase profits for website publishers
hosting the advertising.
Clicks by automated tools, robots, or other deceptive software.
Spyware
Software covertly installed on a user’s machine (as distinct from the addition of a cookie to the appropriate
location within the user’s browser software).
Spyware:
 is installed without the user's full knowledge.
 cannot be easily uninstalled or disabled.
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covertly transmits information about the user's activities to a remote host often used to facilitate
delivery of advertising messages, often with a high frequency.
is those applications that are a sub-set of spyware called malware (malicious code). Malware includes
viruses, worms and Trojans. A defining characteristic of malware is that it is intended to cause harm
or be otherwise used for criminal purposes. Examples of spyware in this category are keystroke
loggers, password sniffers, spam launchers, remote access tools (RATs) and screen capture utilities.
Unauthorized Code Requests
Anywhere the code requesting the ad isn’t owned by the publisher.
They include any advertising delivery taking place outside of inventory, sites, and networks specifically
contracted to deliver the campaign under a current agreement to purchase advertising space or represent
website inventory, governed and controlled by the terms and conditions laid down by the purchasing or
representing network.
This clause is specifically intended to prevent third parties “passing on” tags to unauthorized parties or illicitly
placing those tags to deliver advertising in unauthorized content areas that may or may not be appropriate for
the campaign and may or may not comply with the IASH content guidelines.
Adult Content
Sexually explicit content, transmitted or published for the purposes of entertainment, including (but not
limited to) photographs, videos, and text depicting or describing legal sexual acts between consenting adults.
Advertising is also not permitted for the promotion of child pornography, any sexually suggestive content
involving children, or other non-consensual material. This includes teen pornography or other pornography
that describes models who might be underage.
Application Downloads
Sites allowing users to download or exchange software including (but not limited to) music files, games,
movies, and software applications. Such software may or may not include adware, peer-to-peer networks, file
sharing, or toolbars.
Incentivized Clicks
Sites containing hyperlinks to be clicked on by live users who subsequently receive some reward or incentive
for making the click (for example, additional loyalty points redeemable for goods added to an account on
achievement of certain targets). This type of inventory may or may not operate a timeout on repeat clicks on
the same link from a user within a given time span.
Moderated Forums
Online forums, comment areas, discussion groups, and newsgroups where people exchange ideas about a
common interest, subject to editorial control or moderation by a publisher. These may be part of a larger site
or may stand alone. Moderation may occur either before or after the user's article is posted.
Unmoderated Forums
Online forums, comments areas, discussion groups, and newsgroups not subject to any editorial control or
moderation by a publisher. These may be part of a larger site or may stand alone.
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Personal Content
Independent publication by site users of personal thoughts, photographs, and web links. This includes but is
not limited to blogs, homepages, profiles, and other user-generated content on social networking sites.
Other Languages
Any content where a significant proportion of the text appears in a language other than English and/or another
language than the language mentioned in the Agreement.
Political Content
Sites whose editorial content is predominantly aimed at furthering the cause of any political party, organized
campaign, or informal pressure group. This does not include editorial or other comments and discussion on
current affairs or news websites.
Aids to Pass Drug Tests
Advertisements for drug-cleansing shakes, urine-test additives, and related items are prohibited.
Alcohol
Advertising for any kind of alcohol not allowed.
Anti-Group Content & Violence
Advertisements and associated websites may not promote violence or advocate against a group based on race,
color, national origin, religion, disability, sex, age, veteran status, or sexual orientation/gender identity.
Advertising text advocating against any organization or person (public, private, or protected) is not permitted.
Stating disagreement with or campaigning against a candidate for public office, a political party, or public
administration is generally permissible.
Blinking Banners
Advertisements with frequently-shifting images are prohibited.
Bulk Marketing
Advertisements for email lists, software, or other products enabling unsolicited email messages (spam) are
prohibited.
Copyrighted Works
Copyrights are important business assets in which the copyright holder maintains exclusive rights. Advertising
is not permitted to promote the copying or distribution of copyrighted content without the consent of the
copyright holder.
Counterfeit Designer Goods
Advertising is not permitted for products that are replicas or imitations of designer goods.
Drugs & Drug Paraphernalia
Advertisements for illegal drugs and drug accessories, including herbal drugs such as salvia and magic
mushrooms, are prohibited.
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Fake Documents
Advertising is not permitted for the promotion of fake documents such as fake IDs, passports, or social security
cards. Advertising is also not permitted for the promotion of services that allow people to hire others to take
standardized tests for them.
Gambling
Advertisements may not promote sports bets, memberships or enrollment in online gambling sites, or any
related content.
Hacking and Cracking Sites
Advertising is not permitted for the promotion of hacking or cracking sites such as: sites that provide
instructions or equipment to illegally access or tamper with software, servers, or websites; sites or products
that enable illegal access of cell phones and other communication or content-delivery systems/devices; copied
or backed-up versions of software, CDs, or DVDs not intended for personal use; products or services that
circumvent digital rights management technologies or technical protection measures for copyrighted works,
etc.
Miracle Cures
Advertising is not permitted for the promotion of miracle cures, such as 'Cure cancer overnight!'
Misleading Banners
Banners advertising ringtones, games, or puzzles at very high or misleading rates are prohibited (for example, a
banner that advertises, ‘Get a free ringtone,’ while respondents will in fact receive four text messages for
which they must pay to get the ringtone).
Prostitution
Advertising is not permitted for the promotion of prostitution.
Scams/Phishing for Personal Information
Advertising is not permitted for sites collecting sensitive personal information or money with fake forms or
false claims.
Site Security
Any site that requires personal information, such as credit card numbers or tax ID numbers, must use a secure
server (https://).
Tobacco and Cigarettes
Advertising is not permitted for tobacco or tobacco-related products.
Traffic Devices
Advertising is not permitted for radar jammers, license plate covers, traffic signal changers, and related
products.
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LINKS OR ADS TO THE FOLLOWING COMPANIES ARE FORBIDDEN.
100real.nl
123spela.se
2dplay.com
absoluflash.com
absolutist.com
Addictinggames.com
alawar.com
Andkon.com
aol.in/games
Arcadegamecentral.com
arcadetown.com
Armorgames.com
armorgames.com
At.zylom.com
atrativa.com.br
ballerarcade.com
bebo.com
Bigfishgames.com
bigfishgames.de
bigfishgames.fr
Bigpoint.co.uk
Bigpoint.com
Bigpoint.de
Bigpoint.fr
Bigpoint.it
Boonty.com
brincar.pt
bubblebox.com
cartoonnetwork.com
cdeboys.com
Celldorado.com
chapatiz.fr
Clickjogos.com.brezone.com
clickjogos.uol.com.br
clubpenguin.com
coolespiele.com
curse.com
dailyfreegames.com
dailygames.com
De.sylom.com
Elkspel.nl
entertainment.nl.msn.com/g
ames
es.games.yahoo.com
espanol.games.yahoo.com
fettspielen.de
flashgames.de
flashgames.it
flashgames247.com
fliperama.uol.com.br
fr.games.yahoo.com
Fr.zylom.com
Freearcade.com
Freeflashgames.it
freegamesjungle.com
Freeonlinegames.com
Freeworldgroup.com
funnygames.nl
Gameduell.com
Gameduell.de
Gameduell.fr
Gameforce.com
Gamegarage.co.uk
Gamegecko.com
gameguru.ru
Gamehero.com
gamemais.com.br
Gamenext.com
Games.aol.com
Games.com
games.lapoo.nl
games.mail.ru
Games.msn.com
games.myspace.com
games.rambler.ru
games.ru
games.terra.com.br/webgam
es
Games.yahoo.com
games.yandex.ru
games2win.com
Gamesbrew.com
gamesfreak.net
gamesheep.com
Gamesville.com
Gametap.com
gamezhero.com
Gamezone.com
Genimo.com
Giochiapalla.com
Giochiflash.com
Giochigratisonline.com
Giochiperagazze.com
Giocopocomagioco.com
gratis-spel.net/gratisspel
gry.jeja.pl
gry.onet.pl
gry-online.pl
gryonline.poszkole.pl
gryonline.wp.pl
habbo.com.br
habbo.se
habbohotel.nl
heavygames.com
Hotgames.com
hyves.nl
imvu.com
in.com
Internetgamebox.com
it.games.yahoo.com
It.zylom.com
Iwin.com
jesper.nu/onlinespel/
jetztspielen.ws
jeux.aol.fr
Jeux.com
jeux.france2.fr
jeux.lycos.fr
jeux.orange.fr
jeuxdroles.fr
jeuxjeuxjeux.fr
Jeuxvideo-flash.com
jogolandia.com.br
jogolandia.uol.com.br
Jogos.com
jogos10.com
juegos.ar.msn.com
juegos.es.msn.com
juegos.latam.msn.com
juegos10.com
juegosdiarios.com
juegosgratis.tv
juegosjuegos.com
Jugar.com
Katgames.com
King.com
Kongregate.com
kraloyun.com
kurnik.pl
labrute.fr
leukespellen.be
Managerzone.com
mausland.de
maxgames.com
Merscom.com
microgiochi.com
microjogos.com
microspiele.com
mini001.com
Miniclip.com
minijuegos.com
mmohub.org
mmolife.org
mmorpg.com
mmosite.com
Mobile2match.nl
mofunzone.com
mojegry.pl
Mousebreaker.com
mousebreaker.com
Mp3.es
mrjogos.com.br
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msnjeux.com
multiplayer.poszkole.pl
multisolo.com
mx.games.yahoo.com
Mybigfishgames.com
Mygame.com
neopets.com
nick.com/games/index.jhtml
nickjr.com
nl.zigiz.com
Nl.zylom.com
Oberongames.com
onemorelevel.com
oyun.ekolay.net
oyunlar1.com
Panfu.de
papajogos.com.br
Playaholics.com
Playfirst.com
Pogo.com
Pogo.fr
Popcap.com
Powerchallenge.com
prizee.com
prizee.fr
Realarcade.com
Realone.com
Realonearcade.com
Realplayergamepass.com
Reflexive.com
runescape.com
Sandlotgames.com
se.zylom.com
Shockwave.com
speeleiland.nl
speelzolder.nl
spele.nl
spelle.nl
Spelletjes.telenet.be
spelletjes.vrouwonline.nl
Spelletjes.zita.be
Spelletjesplaneet.nl
Spelpunt.nl
spielaffe.de
spielen.de
spielkarussell.de
Stardoll.com
startgames.nl
svt.se/spel
Sweetim.com
t45ol.com
tentonhamster.com
toonami.co.uk/games.jsp
Travian.co.uk
Travian.com
travian.com.tr
Travian.de
Travian.fr
travian.it
travian.nl
travian.pl
travian.ru
travian.se
Travian.us
tribalwars.com.br
Trygames.com
Trymedia.com
uk.games.yahoo.com
uk.pogo.com
Uk.zylom.com
Uproar.com
warcry.com
webkinz.com
Wildgames.com
Wildtangent.com
Wixawin.com/NL
Worldwinner.com
Worldwinner.net
xobi.nl
y8.com
zapak.com
zapakkids.com
zebest-3000.com
Zone.msn.com
Zylom.com
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