UNIT 5 ADVERTISING FUNCTIONS Exercise 1. What is your
Keller Strategic Brand Management
Advertising
MAZDA – POSITIONING A PRODUCT LINE
CHAPTER ONE - Introduction to Advertising
Electronic Media: Then, Now, and Later 3e Norman J. Medoff and
PROMO Ch. 2
Advertising Insight
Intertextual Techniques in Advertisements
Name: Kammerman 1030 If you can answer these questions you`ll
Word magic: Selling the product through catchy phrasing and
Advertising Promotions
6.2 The Marketing Mix—Promotion
1. A company`s total marketing communications mix consists of a
Chapter-1 Communication
Advertising, Public Relations, Personal Selling and Sales Promotion
Kerin Marketing 9e
Selling "Kawaii" in Advertising - e
Unit 6, Advertising
Consumer Behavior, 10e (Schiffman/Kanuk)
