Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Purposes of Advertising
Document related concepts
Social media marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Product placement wikipedia , lookup
Affiliate marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Aerial advertising wikipedia , lookup
Digital marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Street marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Audience measurement wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Direct marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Television advertisement wikipedia , lookup
Ambush marketing wikipedia , lookup
Advertising management wikipedia , lookup
Advertising campaign wikipedia , lookup
Advertising wikipedia , lookup
Ad blocking wikipedia , lookup
Transcript
Purposes of Advertising Advertisers don’t always make an advertisement to sell a particular product. In fact there are a number of purposes of advertising. Generally ads for national and regional marketers have quite different purposes from those placed by local or community advertisers. Assignment: (70 marks) Use the text “Marketing: A Canadian Perspective” read pages 233 – 250. 1. Define the five forms of advertising and give a couple real-life examples of each form. 2. List the 15 different purposes of advertising. a. Give one example of each purpose. You may use the internet for ads, magazines from home, newspapers, fliers etc. If you bring something from home, scan it and place the image in your PowerPoint slide. b. For each example, state the Appeal of the ad. (pages 263 – 265) c. For each example, identify the AIDA formula. Place your work on PowerPoint slides.
