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Lesson 4.1 Review
True/False
____ 1. The earliest use of marketing was to move products from the producer to the consumer.
____ 2. Marketing is more effective when it is not integrated into other business activities.
____ 3. Marketing strategies are developing as a part of the business plans.
____ 4. Marketing can help a business solve problems.
____ 5. Many businesses reduce marketing efforts when faced with financial problems.
____ 6. Spending money on marketing reduces a company’s profit in the long run.
____ 7. Businesses often fail because they don’t understand and use the marketing concept.
Multiple Choice
____ 8.The primary focus of the marketing concept is
A.
B.
C.
D.
profit
efficiency
advertising
the needs of the consumer
____ 9. To succeed, a business should
A.
B.
C.
D.
know what the customers will buy
study the market
use available marketing tools
All of the above
____ 10. Today’s marketers are continuously looking for
A.
B.
C.
D.
problems
new products
new markets
value