Download State of Online Advertising

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Huge opportunity to capitalize on digital marketing’s impact – online and in social media
People prefer
to look at ads…
In their favorite magazine
45% 55%
Consumers
Marketers
During their favorite TV show
23% 21%
Marketers
Consumers
69%
57%
of respondents
use social media
53%
have liked
a brand
want a
x
68%
54%
of Consumers
say banner
ads don’t work
x
x
3%
advertising annoying
of Consumers
prefer to view ads
via social media
but only
“Likes” drive consumers
to check out products
2%
29%
say it makes
them purchase
of the time...
44%
of Consumers think
advertising works
than men
When asked to consider the value of marketing…
94%
more than 90%
of Consumers and
Marketers agree that it
is strategic to business
nine out of ten also recognize that
marketing is paramount to driving sales
CONSUMERS
98%
MARKETERS
28%
3%
But only 3% of Consumers
have created content on
behalf of a brand
user-generated content
advertising
Consumers rate Advertising/Marketing
among the least valuable professions
Consumers
(Marketers don’t rate them very highly, either)
Marketers
92% 91%
88% 91%
least valuable professions
32% 28%
TEACHER
SCIENTIST
BANKER
35%
18% 16%
POLITICIAN
Most marketing
is a bunch of B.S.
13%
ADVERTISING/
MARKETING
13% 16%
13% 15%
ACTOR
DANCER
53%
OF CONSUMERS AGREE
Study based on interviews with 1,250 adults, including 1,000 general
population and 250 Marketing Decision Makers in the U.S.