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How Computers Are Used in the World of Advertising Advertising- a persuasive communication in a paid medium by an identified sponsor. 4 major organizations which comprise the field of advertising are: advertisers ad agencies suppliers media Advertising Uses Computers for Many Different Tasks Advertisers-use computers to create the layout their client wants for a certain project Ad Agencies-use computers to present the finished work to their clients and re-touch anything the client may want changed Suppliers-may use computers to make spreadsheets of the items they have sold or are selling Media-use computers to distribute their ads whether in newspapers, magazines, or TV stations Advertising Uses Computers for Many Different Tasks Creating Designs Writing Scripts Account Management Marketing Ad Preparation Contacting Clients Graphic Designs Advertising Ads The Designers Graphic Designers use high tech creative programs in order to create a specific add for their client. The client is able to make changes to the design with the computer programs Computer Generated Graphics-are used for TV commercials and help reach a specialized market, such as children to help show things they might not otherwise understand. As you can see, computers help the world of advertising out in a big way. Whether it is writing scripts, sending emails, or designing ads computers can be used for a lot. Without the use of a computer, advertisers would be sent back to the drawing boards.