Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Level 2 - LifeSkills Lesson 3 Media Influences Goal To increase students’ awareness of the techniques used by advertisers to manipulate consumer behavior and to teach students how to resist these techniques Objectives Identify common advertising techniques Illustrate methods used by media to influence consumer choices Identify and analyze techniques used to advertise cigarette and alcoholic beverages Recognize automatic responses to advertisements Discuss alternative ways of responding to ads in order to resist ad pressures Vocabulary target market – a particular group of people who are most likely to buy a particular product or service consumer – user or purchaser of goods and services manipulate – to influence or manage deviously deceptive – misleading 1 Advertising Techniques Cigarette and Alcohol Ads Resisting Common Advertising Techniques 2