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Chapter 14 notes Name________________________Per______ _______________ is the paid, non-personal form of communication that businesses use to promote their products. ___________________ are means of communication such as TV, radio, and newspapers. Print Media Newspapers Magazines Direct-Mail Advertising ______________________ consists of ads sent by mail to people’s homes. It is the biggest advertising medium after TV and newspapers ______________________, which consists mostly of phone books, is especially useful for local advertisers. Outdoor Advertising The most common form of outdoor advertising is a ______________. ____________________ usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports. Broadcast Media Television An _______________ is a TV program, usually 30 minutes long, made to advertise a product. Radio Web-casting A _____________ is like a TV or radio broadcast but it is sent and received over the Web. ____________ are ads that appear on the Internet. Chapter 14 notes Name________________________Per______ Cyber ads are different from web-casts in that they’re displayed like magazine ads. ______________ appear for a few seconds when you first log onto the Internet or when you click on a site. The factors that determine advertising rates are: • • • • • The size of an ad The number of people it reaches How often it appears When it appears Where it is placed Broadcast Media Radio and TV advertisers usually pay for ads that are 10, 30, or 60 seconds long.