... differing television campaigns representing the same
Campaigns - Juliet Davis
In a group, develop a
campaign idea for a client
of your choice and be
prepared to present rough
sketches and explain your
ideas relative to your target
Chapter 14 notes Name________________________Per______ is
... An _______________ is a TV program, usually 30 minutes long, made to advertise a
A _____________ is like a TV or radio broadcast but it is sent and received over the
____________ are ads that appear on the Internet.
Chapter 8, "Analyzing Print Advertisements"
... The more you know, the more you can see in a text
This because texts store a tremendous amount of information
in themselves and are a great deal more complicated than we
The idea is also that print ads and TV spots can be seen as
popular or commercial art
The notion is that, like other ...
... watches and uses the Internet. My opinion is that Internet is more important
than TV because we can see something that we like an we can look it up on the
Internet. I think TV advertising can sometimes be good for information we
need. I think it is easy to do ads for children.
In my opinion the gove ...
A Major Disadvantage of Advertising On Television
... • We see advertisements on television every day.
Some people think that TV advertising brings us
benefits, but others don’t think so. What is your
• A Major Advantage / Disadvantage of Advertising
• You are to write in three paragraphs.
• In the first paragraph, state just ONE ...
... What is often included on
a print ad?
Logo- A logo is a graphic mark or emblem used by
commercial enterprises, organizations and even
individuals to aid and promote instant public
recognition, a symbol that represents a company.
Print ad-printed form of communication intended
to persuade an audienc ...
Ads R Us: Understanding Target Marketing
... enough to want to buy the generic product.
Pass out large sheets of poster paper per group to outline their campaign, draw a sample ad
and/or storyboard a commercial.
Each group should present their campaign to the entire class; then discuss the work.
? On what characteristics of your target audienc ...
Advertising Brochure Assignment
... Task: Design a brochure that could be distributed to potential advertisers that:
● Details rates for advertisements;
● Includes possible advertising packages;
● Incorporates several persuasive techniques;
● Explains key details about the media organization through strong branding techniques;
● Promo ...
Media Literacy Webquest
... Implied Message – An implied message is what the advertisement/commercial is suggesting
about their product. It’s what they are suggesting their product/service can or will do.
4. How do they try to sell the product? What techniques do they use?
5. Who is the target audience/market they are trying t ...
ESL conversation lesson on advertising
... to advertisean advertisementa commercialadvertising mediaa commercial breakan advertising agencyWhat is advertising? Is truth is it the or it telling making things look better than they really are?
Or is it lying? Companies pay lot money adverts a of for. Some of the ads you see in glossy
What is BADvertising?
• Seeing is believing," we are told, but
advertisements are created and composed, they
are not candid photographs of real life.
• Children are exposed to these false images from
the cradle, but the process through which the
ads come into being is not visible to the eye of a
small child. ...
Advertising - Fort Thomas Independent Schools
... • Advertisers try to pick messengers they think
people will trust.
– Famous People: People may want to buy a product to
be more like a celebrity. (Example: Buying Nike golf
clubs to play more like Tiger Woods)
– Experts: Dentists may recommend a certain
toothbrush or toothpaste
– Ordinary People: So ...
Regulation - JGertzfield
... a product or service that cannot be backed up by
The majority of complaints (75%) and subsequent
investigations relate to untruthfulness or dishonesty
gym Jeweller`s, baker, airline, cinema, gym
... improving their neighbourhood.
Educating the public on ________
helping the poor,
giving up smoking, etc.
3 - What Makes a Good Ad
... Attracts consumers who are
interested in the company in the
Can convert interest into sales
In-Game Advertising in China
... • China’s Internet-using population slated to
surpass that of the United States by early 2008
• Largest market in the world for Massively
Multiplayer On-Line Role-Playing Games
In The Consumers Mind
... The founders and leaders of companies where great ad campaigns are born, nurtured, and brought to
market create an environment where this can happen. These companies get great ad campaigns because
they allow creativity and innovation to flourish. They get what they deserve.
As the American economy r ...
The Effects of Advertising
... sport. The Super Bowl is a good example of this, where some people tune in just for the ads and
where the media reports as much on who won or lost the game as on who had the best ad. Today
we are not even ad-free when walking in the park. Just last week, I was approached by someone
handing out energ ...
GEICO advertising campaigns
GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common line used by GEICO is ""15 minutes could save you 15% or more on car insurance.""Warren Buffett, chairman and CEO of GEICO parent Berkshire Hathaway, has stated that he would spend $25 billion on GEICO ads if he could, approximately double the spending in 2012, which was $1.1 billion, over twice that of second place Progressive Corporation, with 6.8% of premiums going into commercials. However, this is offset by not paying agents commissions, since GEICO uses a direct to consumer model. This has resulted in GEICO being the second largest auto insurer in the United States (behind State Farm).Many of the most prominent TV ad campaigns, such as the GEICO Gecko, the GEICO Cavemen, the Rhetorical Questions campaign featuring Mike McGlone, Maxwell the Pig, and the GEICO Hump Day Camel were developed by The Martin Agency.