Download Internet Advertising

Internet Advertising
David Hinojosa
Kelly Hodges
Internet Advertising
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Online advertising is a form of
promotion that uses the internet to
deliver marketing messages to attract
customers.
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Types of Internet Advertising
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Search Engine Results
Website Banners
Video Pre-Rollers
Interstitial Ads
Pop-Ups / Pop-Unders
Advertisers and Publishers
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An advertising network helps connect advertisers and publishers to
by buy and sell advertisements online.
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Google AdWords + Adsense / Valueclick Media / Microsoft Advertising
Three common ways to buy advertising
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CPM (Cost Per Mille) – Advertisers pay per 1000 Impressions
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CPC (Cost Per Click) - Advertisers pay each time a user clicks
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CPA (Cost Per Action) - Advertising is performance based. (Email, Zip)
Malicious Advertising
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PPI – Pay Per Install
Adware and Spyware
Change homepage, spawn pop-ups,
and insert advertisements into pages.
Ethics of Advertisements
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Utilitarianism – If all error messages were fake
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Loss of sales on computers
Rise in sales of anti-virus software
Rise in amount of viruses
Loss of trust in helpful technical support error
messages
Computer break sooner – loss of consumer money
Unethical
Ethics of Advertisements
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What can be done?
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Web page host
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Web page providers
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Weed out malevolent and false advertisements
Prevent certain pop-ups
Consumers
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Aware of common error messages
Keep anti-virus software up to date
Questions?