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Public relations is:
Creating understanding for or
goodwill toward a company,
person, product
What is the definition of advertising?
Advertising is….
Any paid form of non-personal
presentation and promotion of
ideas, goods or services by an
identified sponsor.
What is the definition of public
relations?
What’s the difference
between
Advertising and PR?
Advertising is a paid message.
Publicity and PR are free!
Advertising vs PR
vs journalism
Sometimes publicists & journalists are
adversaries (imagine you’re Tom Brady’s
publicist?!)
Sometimes the relationship between journalists &
publicists is extremely adversarial
Help! Somebody call
Olivia Pope!!!!!!!!!!!!
The BP Oil Spill: case study
An explosion on a BP oil rig in the Gulf of Mexico
in April 2010, created one of history’s worst
natural disasters.
Blurring the lines
Native Advertising
Native Advertising (sometimes called
sponsored content)
Journalists and news outlets use this
Verify information
Are Independence
Are Accountable to the public
As a consumer of media,
don’t forget to:
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1. Ask yourself, what am I looking at?
2. Think critically about the source?
3. Learn to spot bias.
4. Beware of wikipedia.
5. Don’t allow yourself to be fooled.