WHAT IS AN INFOMERCIAL
... We think otherwise. More and more companies re accepting and using
the term infomercial, and because of that we feel it will stand the
test of time.
Futurre of Advertising Spots 2016
... That strategy, however, may have pushed away more viewers and lowered ratings further.
“You never know that the ratings fell because of it, but your intuition and every bone in your
being says it must have had some effect,” Mr. Wieser said.
The proliferation of on-demand and ad-free streaming option ...
early technological developments
... independent production companies
Programs licensed to networks for a
licensing fee (for 2 airings)
Networks sell ad slots to advertisers
DEFICIT FINANCING: Production
companies lose money on network airing,
but recoup it in syndication
... • The TV commercial is generally
considered the most effective massmarket advertising format, as is
reflected by the high prices TV
networks charge for commercial
airtime during popular TV events. The
annual Super Bowl football game in
the United States is known as the
most prominent advertising eve ...
Commercial Art – TV Commercial Intro PART 1
... What is one advantage to network advertising?
Simple to buy – buyers only deal with the one network
Prestige – advertised products are viewed more favorably by consumers and retailers
Control – Networks make sure time spots are correct, competitive products are not shown in the same slot
What is one ...
... Designed to catch a persons eye –
make it appealing to people. Style
can adequately convey your
Product Placement on Television
... identified when they occur. This
should be in addition to disclosure at
the outset of a program. Disclosure
should be large enough, and kept on
the screen long enough, so that it
can be read and understood.”
... attention. [An infomercial is very wonderful method for
introducing new household accessories. Plus it needs to be
advertised by new products and new format in the infomercial
business (Washington Post, February 21, 2001)] Not only
introducing new unique products, they also progressed
extension of a ...
to the chapters >>
... folks. They are out there, and may or may not welcome being
approached for a well-produced, high-quality infomercial. (The problem, again, is that word. Documercial is better, but still doesn’t quite
define the concept. How I wish I could call them Cinemercials!)
Medium-to-small advertisers and agen ...
Endorsements and Testimonials
... “His endorsement must be supported by an actual
exercise of his expertise in evaluating product features
or characteristics with respect to which he is expert and
which are both relevant to an ordinary consumer's use of
or experience with the product and also are available to
the ordinary consumer.” ...
... Important terms: Television advertisement, TV commercial,
commercial, advert, ad
4.04 - Buncombe County Schools System
... with different groups that make up the public , such as employees,
local businesses, government officials, the media, and the
business’s shareholders. Because the shareholders are the owners
of the company, it is important to develop and maintain positive
relationships with them. The public-relation ...
... generally used to promote a business in a local areas,
thus not reaching the audience sought by this retailer.
Cable television shopping channels usually carry wellknown brands and usually require a large amount of
inventory in stock to meet demands of the customers.
Computer kiosks are free-standin ...
CHAPTER - 11 Evaluation of Broadcast media
... No financial responsibility for production of the program
No long term commitment to a program
Adjustment of expenditures to buy participation spots
according to the budget
Spreading the TV budget over a number of programs
Helpful for small advertisers with a limited budget
Exaggeration in Commercials
... • Images that portray extreme and
exaggerated situations are more likely to
catch the attention of a consumer than
those that do not.
diffreent sorts of ads
... to induce individuals to buy, support, or approve of a product or firm
to encourage or persuade an audience (viewers, readers or listeners)
to continue or take some new action (buying, donating, etc…)
An infomercial is a form of television commercial, which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off. By 2009, most infomercial spending in the U.S. occurs during the early morning, daytime and evening hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.While the term ""infomercial"" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts. Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to discredit the presentation. Hence, political speeches or conventions may be derogatorily referred to as ""infomercials"" for a specific point of view.