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The influence of business, marketing and advertising on popular culture. Advertising is a commercial venture instigated by organizations, businesses and services to market a product or service. Television is often the most effective method used to advertise a product, and viewers are subjected to countless advertisements during peak viewing times, with view to increase product sales. Companies will often follow up television advertising with magazine advertising, billboards and radio advertisements. On average, people will have seen two million advertisements by the age 65. Free to air television advertising accounts for 34% of total advertising in contemporary society, and companies purchase ‘seconds’ of time. The influence of advertising is significant, particularly in regards to younger age groups. As children are in the early developmental stages, they tend to be more affected by advertising. Children’s Television Standards specify that during pre-school programs, no advertising is allowed, whilst during children’s programs, 5 minutes of advertising can be shown in each 30 minute period. Advertisements must also be clearly presented, not mislead children or pressure them to ask their parents to purchase. 1. What does marketing a product involve? 2. Why is advertising essential? Content analysis of Barbie Advertisements over time Log on to www.barbiemedia.com and click on the Video link and then select History. 1. Select 5 advertisements across time, note their date/year of production and the product name. Compile a list of features that make/made these advertisements appealing or not appealing, (remember context of original viewing in your analysis). These feature may include color movement animals use of experts children humour music testimonials 2. Assess the degree of influence advertising has over the consumer. Content analysis of Barbie Advertisements over time Log on to www.barbiemedia.com and click on the Video link and then select History. 2. Select 5 advertisements across time, note their date/year of production and the product name. Compile a list of features that make/made these advertisements appealing or not appealing, (remember context of original viewing in your analysis). These feature may include color movement animals use of experts children humour music testimonials 2. Assess the degree of influence advertising has over the consumer.