A bibliography of academic research
... on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healt ...
... on just four web sites. Breakfast cereals and fast food were advertised most often (64% of ads). Most ads (74%) promoted brands approved by companies for child-directed advertising, but 84% advertised products that were high in fat, sugar and/or sodium. Ads for foods designated by companies as healt ...
Marketing Management - 12th Edition
... 37. When retailers buy a greater quantity of product during a deal period than they can sell during the deal period we call this ________. a. purchasing intent b. forward buying c. trade buying d. de-facto buying e. none of the above Answer: b Page: 589 Level of difficulty: Hard 38. A higher proport ...
... 37. When retailers buy a greater quantity of product during a deal period than they can sell during the deal period we call this ________. a. purchasing intent b. forward buying c. trade buying d. de-facto buying e. none of the above Answer: b Page: 589 Level of difficulty: Hard 38. A higher proport ...
ADVERTISING AND SALES PROMOTION
... When customers were finally attracted to the store and satisfied with the service at least once, they were still subjected to competitive influences; therefore, the merchant‟s signs and advertisements reminded customers of the continuing availability of his services. Sometimes traders would talk to ...
... When customers were finally attracted to the store and satisfied with the service at least once, they were still subjected to competitive influences; therefore, the merchant‟s signs and advertisements reminded customers of the continuing availability of his services. Sometimes traders would talk to ...
The Economics of Internet Media
... These include new formats (e.g., messaging networks such as Twitter and blogs) and pure Internet formats of newspapers (e.g., Huffington Post). To qualify as media, a website has to update information frequently and to replace old content with new content (or to give more visibility to new than to ...
... These include new formats (e.g., messaging networks such as Twitter and blogs) and pure Internet formats of newspapers (e.g., Huffington Post). To qualify as media, a website has to update information frequently and to replace old content with new content (or to give more visibility to new than to ...
The effect of traditional advertising campaigns on online affiliate
... This study examines how traditional offline advertising campaigns affect the online affiliate sales channel performance. Using a leading international hotel booking website as a case study company, this study investigates the relationship between conventional advertising campaigns using print and te ...
... This study examines how traditional offline advertising campaigns affect the online affiliate sales channel performance. Using a leading international hotel booking website as a case study company, this study investigates the relationship between conventional advertising campaigns using print and te ...
slogans used by indian brands
... remembered, time proof and yet pleasing to ears like in the case of “We cover you, At every step in life” of ICICI Pru Life. It (slogan) is a concise but an effective way of telling an idea. Slogans also facilitate the conduct of tests of marketing research (recall power test). The purpose of which ...
... remembered, time proof and yet pleasing to ears like in the case of “We cover you, At every step in life” of ICICI Pru Life. It (slogan) is a concise but an effective way of telling an idea. Slogans also facilitate the conduct of tests of marketing research (recall power test). The purpose of which ...
A comparative linguistic analysis of english and - RUC
... the product must be present in the buyers’ mind. For instance, when buyers are offered several products with similar characteristics, a good advertising campaign must remind buyers that the product advertised is better than the others. People tend to choose a product which has been advertised and no ...
... the product must be present in the buyers’ mind. For instance, when buyers are offered several products with similar characteristics, a good advertising campaign must remind buyers that the product advertised is better than the others. People tend to choose a product which has been advertised and no ...
Truth in Advertising? Visuals, Sound, and the Factual Accuracy of
... information has a greater capacity to alter our existing impressions (Kellerman 1984). Individuals are predisposed to view others positively (Sears 1983), an inclination that also includes political leaders (Klein 1996); with such expectations, negative information has been shown to stand out and t ...
... information has a greater capacity to alter our existing impressions (Kellerman 1984). Individuals are predisposed to view others positively (Sears 1983), an inclination that also includes political leaders (Klein 1996); with such expectations, negative information has been shown to stand out and t ...
Comparing Performance Metrics in Organic Search with Sponsored
... how consumers respond to sponsored search advertising on the Internet is still nascent. In this paper, we focus on a previously unexplored question: How does the content of a keyword impact sponsored search versus natural search listings with respect to predicting conversion rates, order values and ...
... how consumers respond to sponsored search advertising on the Internet is still nascent. In this paper, we focus on a previously unexplored question: How does the content of a keyword impact sponsored search versus natural search listings with respect to predicting conversion rates, order values and ...
The Anatomy of Account Planning
... BMP. Apart from a shared emphasis on the consumer, the approach of these two agencies was very different, representing two distinct ideologies. However, both were remarkably successful and have had a profound influence on subsequent advertising practice. Inevitably there has been some dispute about ...
... BMP. Apart from a shared emphasis on the consumer, the approach of these two agencies was very different, representing two distinct ideologies. However, both were remarkably successful and have had a profound influence on subsequent advertising practice. Inevitably there has been some dispute about ...
Sunlight Laundry Detergent
... The situation was critical. Sunlight was Lever Pond's biggest brand. The company decided to wage one final battle. And if we weren't successful, Sunlight would no longer get any significant advertising support. This meant investment—the first and critical step being a product reformulation that matc ...
... The situation was critical. Sunlight was Lever Pond's biggest brand. The company decided to wage one final battle. And if we weren't successful, Sunlight would no longer get any significant advertising support. This meant investment—the first and critical step being a product reformulation that matc ...
University of Warsaw Faculty of Applied Linguistics and East
... strategies aimed at creating buzz are very similar in the case of both social campaigns and purely commercial advertisements. That linguistic aspect of advertising becomes even more compelling in social advertising, which does not intend to convince consumers that one product is better than another ...
... strategies aimed at creating buzz are very similar in the case of both social campaigns and purely commercial advertisements. That linguistic aspect of advertising becomes even more compelling in social advertising, which does not intend to convince consumers that one product is better than another ...
Understanding Culture Matching Effects in Advertising Research
... reason. That is, matching individualistic and collectivistic values in advertisements to a person’s own values leads to more persuasiveness only when the arguments are strong because matching really influences thinking toward the messages. In this study, we manipulated whether an advertisement appea ...
... reason. That is, matching individualistic and collectivistic values in advertisements to a person’s own values leads to more persuasiveness only when the arguments are strong because matching really influences thinking toward the messages. In this study, we manipulated whether an advertisement appea ...
The Representation and Reception of Meaning in Alcohol
... with peer group influences were introduced. Other American evidence found associations between television viewing and the expectation among teenagers that they would drink alcohol in future and between viewing films at the cinema and uptake of drinking. Role of Advertising Although the World Health ...
... with peer group influences were introduced. Other American evidence found associations between television viewing and the expectation among teenagers that they would drink alcohol in future and between viewing films at the cinema and uptake of drinking. Role of Advertising Although the World Health ...
In-store Advertising Audience Measurement Principles
... audience, segmented by age, and gender. In most instances these are actually surrogates for the marketer’s real target, which may be defined in terms of product purchase or usage behavior. Targeting media directly to shoppers [Shoppers vs Users] is actually more effective, but is different from the ...
... audience, segmented by age, and gender. In most instances these are actually surrogates for the marketer’s real target, which may be defined in terms of product purchase or usage behavior. Targeting media directly to shoppers [Shoppers vs Users] is actually more effective, but is different from the ...
CAMPAIGN PLANNING www.eiilmuniversity.ac.in
... virile men! Those days, fortunately did not last. Today advertising is much more than print advertisements or even 3D-second films. Today advertising builds brands and strengthens the economy through persuading the public to know more about products and services that were earlier unknown to them and ...
... virile men! Those days, fortunately did not last. Today advertising is much more than print advertisements or even 3D-second films. Today advertising builds brands and strengthens the economy through persuading the public to know more about products and services that were earlier unknown to them and ...
Brand Attitude, Its Antecedents and Consequences
... situation [28]. Empirical investigation found the positive influence of satisfaction, which rooted in past experiences, on post purchasing behaviors and attitudes [25], and some argued that attitudes should be the consequence of satisfaction. Suh and Youjae [16] also argued that indirect experiences ...
... situation [28]. Empirical investigation found the positive influence of satisfaction, which rooted in past experiences, on post purchasing behaviors and attitudes [25], and some argued that attitudes should be the consequence of satisfaction. Suh and Youjae [16] also argued that indirect experiences ...
Chapter 3: Literature Review: Advertising Management
... would be used to guide the actions of other departments within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R ...
... would be used to guide the actions of other departments within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R ...
The multidimensional nature and brand impact of user
... professional routines and practices’ (OECD 2007, p. 8). Second, UGC is created material. To be considered UGC, a non-media professional must put ‘a certain amount of creative effort’ into developing new content or modifying existing content (OECD 2007, p. 8). Based on this definition, posting an exi ...
... professional routines and practices’ (OECD 2007, p. 8). Second, UGC is created material. To be considered UGC, a non-media professional must put ‘a certain amount of creative effort’ into developing new content or modifying existing content (OECD 2007, p. 8). Based on this definition, posting an exi ...
ALCOHOL ADVERTISING AND ADVERTISING BANS: A SURVEY
... speech that is deceptive or unfair, including ads that target youth for adult products (Starek, 1997). “Deceptive” advertising is defined by the FTC as advertising that would likely affect an individual’s conduct in a material way when the individual is acting reasonably under the circumstances (Bea ...
... speech that is deceptive or unfair, including ads that target youth for adult products (Starek, 1997). “Deceptive” advertising is defined by the FTC as advertising that would likely affect an individual’s conduct in a material way when the individual is acting reasonably under the circumstances (Bea ...
Billboard www.AssignmentPoint.com A Billboard (also called a
... cow figures in the act of painting the billboards with misspelled anti-beef slogans such as "frendz don't let frendz eat beef." The first "scented billboard," an outdoor sign emitting the odors of black pepper and charcoal to suggest a grilled steak, was erected on NC 150 near Mooresville, North Car ...
... cow figures in the act of painting the billboards with misspelled anti-beef slogans such as "frendz don't let frendz eat beef." The first "scented billboard," an outdoor sign emitting the odors of black pepper and charcoal to suggest a grilled steak, was erected on NC 150 near Mooresville, North Car ...
christopher vollmer with geoffrey precourt
... the Wall Street Journal. Gone, as well, is the exclusive one-on-one relationship between Nike and its sole advertising agency. Nike retained the agency as one of its anchor partners (W&K still supports Nike on key parts of the business such as basketball and football). But the company pulled its run ...
... the Wall Street Journal. Gone, as well, is the exclusive one-on-one relationship between Nike and its sole advertising agency. Nike retained the agency as one of its anchor partners (W&K still supports Nike on key parts of the business such as basketball and football). But the company pulled its run ...
Working Paper SERIES - UTSA College of Business
... Consumers under the influence: Endorser effectiveness through source characteristics and attributions of authenticity Their faces are plastered in subway stations. On billboards during the daily commute. In magazine ads. In the flashing imagery of header and sidebar ads when scrolling through the da ...
... Consumers under the influence: Endorser effectiveness through source characteristics and attributions of authenticity Their faces are plastered in subway stations. On billboards during the daily commute. In magazine ads. In the flashing imagery of header and sidebar ads when scrolling through the da ...
sample - Casa Fluminense
... with the subject), Don Sultz and his colleagues talked about IMCs as a new way of looking at the whole where once we only saw parts su as advertising, public relations, sales promotions, purasing, employee communications and so forth (Sultz et al., 1993). ey saw IMC as realigning communication ...
... with the subject), Don Sultz and his colleagues talked about IMCs as a new way of looking at the whole where once we only saw parts su as advertising, public relations, sales promotions, purasing, employee communications and so forth (Sultz et al., 1993). ey saw IMC as realigning communication ...
Investigation of Media Efficiency for Real Estate Advertising
... ___________Skanska.___________________________________________ Abstract Advertising is an important element of marketing mix. It can be used to create images and symbolic appeals for a company, it has ability to communicate with a consumers in a certain way in order to reach the desired result. Ther ...
... ___________Skanska.___________________________________________ Abstract Advertising is an important element of marketing mix. It can be used to create images and symbolic appeals for a company, it has ability to communicate with a consumers in a certain way in order to reach the desired result. Ther ...