Download Writing for the Web: Session II

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Bayesian inference in marketing wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Television advertisement wikipedia , lookup

Digital marketing wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Social media and television wikipedia , lookup

Advertising management wikipedia , lookup

Ambush marketing wikipedia , lookup

Affiliate marketing wikipedia , lookup

Advertising wikipedia , lookup

Direct marketing wikipedia , lookup

Targeted advertising wikipedia , lookup

Advertising campaign wikipedia , lookup

Aerial advertising wikipedia , lookup

Online advertising wikipedia , lookup

Web analytics wikipedia , lookup

Writing for the Web:
Session II
July 2011
Using SEM
 Broad
term for online marketing that
seeks to drive viewers directly to
your site for commercial purposes
“instant qualified traffic”
Example: World Vision
 Is
strengthened when links drive
viewers to a special landing page
with direct, relevant information
World Vision sponsorship page
World Vision home page
Methods for SEM
 Traditional
(side or banner)
 Pay-for-Placement
Requires good keywords
 Pay-Per-Click
Flat rate vs. click rate