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Transcript
Writing for the Web: Session II Richardson July 2011 Using SEM Broad term for online marketing that seeks to drive viewers directly to your site for commercial purposes “instant qualified traffic” Example: World Vision Is strengthened when links drive viewers to a special landing page with direct, relevant information World Vision sponsorship page World Vision home page Methods for SEM Traditional advertising (side or banner) Pay-for-Placement Requires good keywords Pay-Per-Click advertising Flat rate vs. click rate
