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Правильнымиответамиявляютсяответы, помеченные «+» mazepa////© 2014 Companies use comparative-parity method in order to … . avoid advertising wars use new techniques in their advertising campaign create advertising wars calculate their spending Advertising is usually criticized for … . creating demand which doesn’t exist being consistent making the wares seem especially attractive making true statements about the goods Once the most promising prospective customers have been reached, there are ..... diminishing returns considerable returns enhanced profits … increasing returns Descriptive advertising gives … . the most important facts about products’ manufacturing some facts about the product the most important facts about the product the most important facts about products’ consumption Commercials are … . commercial organizations dealing with ads. ads on the radio, TV and internet. components of a marketing mix advertisements on the radio and TV. Spam is sent to … . a particular group of people your relatives only a large number of people businessmen only The timing of advertising campaigns depends on factors such as … and … . purchasing frequency, seller turnover consumer purchasing power, employer’s income purchasing frequency, buyer turnover purchasing frequency, advertising agent’s benefits Institutional or prestige advertising is designed to build up … rather than … . companies’ image, to sell particular goods and services an agency, to build up their reputation companies’ reputation, to buy particular products companies’ reputation, to sell particular products What type of an advertisement do you receive trough the Internet? want ads flyers spam junk mail What type of an advertisement do you receive trough the post? handbills junk mail spam want ads One of the forms of advertising is …. . word-of-tongue advertising chat advertising word-of-mouth advertising speech advertising The abbreviation ads stands for … . adverbs adaptor adjectives advertisements Junk mail is advertisements that …. you receive through your e-mail you receive from your friend you receive through your mobile phone you receive through the post The British Code of Advertising Practice protects … from being deceived and misinformed by ads. consumers advertising agents businessmen manufacturers Advertising can be characterized as … . “the engine of prosperity” “the tool of prosperity” “the wheels of success” “ the engine of competition” Threshold effect means … . the point at which advertising becomes effective the point at which advertising becomes high the point at which advertising becomes low the point at which advertising becomes ineffective A brief is the same for … . a short statement agreed budget a letter an abbreviation for the word “briefcase” Advertising is any paid form of … communication through the … about a … by an identified sponsor. personal, mass media, price nonpersonal, mass media, product individual, mass media, customers impersonal, newspapers, promotion The synonym for classified advertisements is ....... necessity ads oral advertisement want ads required ads Media plan is created to … . introduce the ad to the Board of Directors develop and advertising campaign specify which media will be used and in which proportions pretest advertisements Subliminal advertising means … . baneful influence on people. subconscious influence of advertising on people. forced influence on people. conscious impact on consumers. Persuasive advertising is mostly used in …. internet advertising television advertising radio advertising newspaper advertising Virtually no providers … goods or services rely … advertising. -, on of, to of, for of, on Descriptive advertising is used … small traders selling … the local paper. to, in by, through by, with to, through The work in an advertising agency gives people the chance to work … a variety … advertising accounts. on, of in, of at, with, of Large companies could easily set … their own advertising departments. in up down There was recently some research … subliminal advertising. to at on on It is illegal … advertisers to make untrue statements … their goods, services or prices. -, for for, with for, about to, about Talented advertising people generally prefer to work … agencies. for at in with Some companies set their ad budget … a certain percentage of current sales revenue. at with on in We are influenced … the adverts, but everyone is influenced … a certain extent. at, by with, to by, to to, at Handbills are expensive … labour costs and not very effective. in with through on Advertising leads … economies of scale and lower consumer costs. by at for to Junk mail is received … the post which you haven’t asked … . by, for through, to through, for by, to Some companies use celebrity ......... to promote their products or services. This is when a company hires a celebrity to promote its products and/or services in commercials, announcements etc. spam androids endorsements marks A ......... is a short phrase that is used in advertising promotions and/or commercials. "Just do it!" is a famous example of this. spam slogan announcer celebrity A ......... is a short song or verse that is used in advertising campaigns and commercials. jingle passport logo epic A common, shortened form of the word advertisement is .......... ad and advert admonish ad advert Sending ......... to email accounts is a common way of advertising since the inception of the Internet. These are unsolicited emails that are sent to a large number of addresses at once. sponsors bazaars festivals spam A ......... is an identifying symbol or statement that is used by companies in order to promote their companies and/or products. media marketer delivery logo A ......... phrase is a popular phrase or wording used in pop culture. It is widely known because it's used on a repetitive basis. catch open market fair Companies want to create ......... billboards because they want potential customers to notice the products or services that are displayed and promoted. eye-catching minute bland indirect Many companies try to use ......... tunes or phrases. These are memorable phrases or songs that many people like instantaneously. direct timely spotty catchy