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Companies use comparative-parity method in order to … .
avoid advertising wars
use new techniques in their advertising campaign
create advertising wars
calculate their spending
Advertising is usually criticized for … .
creating demand which doesn’t exist
being consistent
making the wares seem especially attractive
making true statements about the goods
Once the most promising prospective customers have been reached, there are .....
diminishing returns
considerable returns
enhanced profits …
increasing returns
Descriptive advertising gives … .
the most important facts about products’ manufacturing
some facts about the product
the most important facts about the product
the most important facts about products’ consumption
Commercials are … .
commercial organizations dealing with ads.
ads on the radio, TV and internet.
components of a marketing mix
advertisements on the radio and TV.
Spam is sent to … .
a particular group of people
your relatives only
a large number of people
businessmen only
The timing of advertising campaigns depends on factors such as … and … .
purchasing frequency, seller turnover
consumer purchasing power, employer’s income
purchasing frequency, buyer turnover
purchasing frequency, advertising agent’s benefits
Institutional or prestige advertising is designed to build up … rather than … .
companies’ image, to sell particular goods and services
an agency, to build up their reputation
companies’ reputation, to buy particular products
companies’ reputation, to sell particular products
What type of an advertisement do you receive trough the Internet?
want ads
flyers
spam
junk mail
What type of an advertisement do you receive trough the post?
handbills
junk mail
spam
want ads
One of the forms of advertising is …. .
word-of-tongue advertising
chat advertising
word-of-mouth advertising
speech advertising
The abbreviation ads stands for … .
adverbs
adaptor
adjectives
advertisements
Junk mail is advertisements that ….
you receive through your e-mail
you receive from your friend
you receive through your mobile phone
you receive through the post
The British Code of Advertising Practice protects … from being deceived and
misinformed by ads.
consumers
advertising agents
businessmen
manufacturers
Advertising can be characterized as … .
“the engine of prosperity”
“the tool of prosperity”
“the wheels of success”
“ the engine of competition”
Threshold effect means … .
the point at which advertising becomes effective
the point at which advertising becomes high
the point at which advertising becomes low
the point at which advertising becomes ineffective
A brief is the same for … .
a short statement
agreed budget
a letter
an abbreviation for the word “briefcase”
Advertising is any paid form of … communication through the … about a … by an
identified sponsor.
personal, mass media, price
nonpersonal, mass media, product
individual, mass media, customers
impersonal, newspapers, promotion
The synonym for classified advertisements is .......
necessity ads
oral advertisement
want ads
required ads
Media plan is created to … .
introduce the ad to the Board of Directors
develop and advertising campaign
specify which media will be used and in which proportions
pretest advertisements
Subliminal advertising means … .
baneful influence on people.
subconscious influence of advertising on people.
forced influence on people.
conscious impact on consumers.
Persuasive advertising is mostly used in ….
internet advertising
television advertising
radio advertising
newspaper advertising
Virtually no providers … goods or services rely … advertising.
-, on
of, to
of, for
of, on
Descriptive advertising is used … small traders selling … the local paper.
to, in
by, through
by, with
to, through
The work in an advertising agency gives people the chance to work … a variety …
advertising accounts.
on, of
in, of
at, with, of
Large companies could easily set … their own advertising departments.
in
up
down
There was recently some research … subliminal advertising.
to
at
on
on
It is illegal … advertisers to make untrue statements … their goods, services or prices.
-, for
for, with
for, about
to, about
Talented advertising people generally prefer to work … agencies.
for
at
in
with
Some companies set their ad budget … a certain percentage of current sales revenue.
at
with
on
in
We are influenced … the adverts, but everyone is influenced … a certain extent.
at, by
with, to
by, to
to, at
Handbills are expensive … labour costs and not very effective.
in
with
through
on
Advertising leads … economies of scale and lower consumer costs.
by
at
for
to
Junk mail is received … the post which you haven’t asked … .
by, for
through, to
through, for
by, to
Some companies use celebrity ......... to promote their products or services. This is when
a company hires a celebrity to promote its products and/or services in commercials,
announcements etc.
spam
androids
endorsements
marks
A ......... is a short phrase that is used in advertising promotions and/or commercials.
"Just do it!" is a famous example of this.
spam
slogan
announcer
celebrity
A ......... is a short song or verse that is used in advertising campaigns and commercials.
jingle
passport
logo
epic
A common, shortened form of the word advertisement is ..........
ad and advert
admonish
ad
advert
Sending ......... to email accounts is a common way of advertising since the inception of
the Internet. These are unsolicited emails that are sent to a large number of addresses at
once.
sponsors
bazaars
festivals
spam
A ......... is an identifying symbol or statement that is used by companies in order to
promote their companies and/or products.
media
marketer
delivery
logo
A ......... phrase is a popular phrase or wording used in pop culture. It is widely known
because it's used on a repetitive basis.
catch
open
market
fair
Companies want to create ......... billboards because they want potential customers to
notice the products or services that are displayed and promoted.
eye-catching
minute
bland
indirect
Many companies try to use ......... tunes or phrases. These are memorable phrases or
songs that many people like instantaneously.
direct
timely
spotty
catchy