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Advertising
Technical Writing
Yasir Jan
College of EME
Advertising
• Advertising is a form of communication intended to
persuade its viewers, readers or listeners to take some
action.
• It usually includes the name of a product or service and
how that product or service could benefit the consumer,
• to persuade potential (possible) customers to purchase
or to consume that particular brand.
Branding
• Commercial advertisers often seek to
generate increased consumption of their
products or services through branding,
• which involves the repetition of an image or product
name in an effort to associate related qualities with the
brand in the minds of consumers
Ad
• Cocacola ad from
1980’s
Purpose of Advertising
• To make a thing is difficult too but to promote the thing or
an idea is itself very difficult and for doing this the people
should know the tactics to do that,
• advertising is the way through which one can advertise
the product or the services in front of the people in the
best manner.
• The purpose of advertising is to increase the sales of the
products because
• as we all know that no one used to produce the thing just
for the sake of nothing and the fact remains the same
that every one produces the goods to earn some money.
Types
• Virtually any medium can be used for advertising. Commercial
advertising media can include wall paintings, billboards, street
furniture components, printed flyers and rack cards, radio, cinema
and television adverts, web banners, mobile telephone screens,
shopping carts, web popups, skywriting, bus stop benches, human
billboards, magazines, newspapers, town criers, sides of buses,
banners attached to or sides of airplanes ("logojets"), in-flight
advertisements on seatback tray tables or overhead storage bins,
taxicab doors, roof mounts and passenger screens, musical stage
shows, subway platforms and trains, elastic bands on disposable
diapers,doors of bathroom stalls,stickers on apples in supermarkets,
shopping cart handles (grabertising), the opening section of
streaming audio and video, posters, and the backs of event tickets
and supermarket receipts. Any place an "identified" sponsor pays to
deliver their message through a medium is advertising.
• Skywriting is the process of using a small aircraft, able
to expel special smoke during flight, to fly in certain
patterns to create writing readable by someone on the
ground. The message can be a frivolous or generally
meaningless greeting or phrase, an advertisement aimed
at everyone in the vicinity, a general public display of
celebration or goodwill, or a personal message such as a
marriage proposal or birthday wish
Television
• The TV commercial is generally
considered the most effective massmarket advertising format, as is
reflected by the high prices TV
networks charge for commercial
airtime during popular TV events. The
annual Super Bowl football game in
the United States is known as the
most prominent advertising event on
television. The average cost of a
single thirty-second TV spot during
this game has reached US$3 million
(as of 2009).
Infomercials
• Infomercials are long-format television commercials,
typically five minutes or longerInfomercials are also
known as paid programming (or teleshopping in
Europe).
• The main objective in an infomercial is to create an
impulse purchase, so that the consumer sees the
presentation and then immediately buys the product
through the advertised toll-free telephone number or
website. Infomercials describe, display, and often
demonstrate products and their features, and commonly
have testimonials from consumers and industry
professionals.
Radio advertising
• Airtime is purchased
from a station or
network in exchange
for airing the
commercials. While
radio has the obvious
limitation of being
restricted to sound,
proponents of radio
advertising often cite
this as an advantage
Printed ads
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Newspapers
Newsletters
Magazines
Journals
• A newsletter is a regularly distributed publication
generally about one main topic that is of interest to its
subscribers
Billboard and Mobile billboards
• Billboards are large structures
located in public places which
display advertisements to passing
pedestrians and motorists.
• Mobile billboards are truck- or
blimp-mounted billboards or
digital screens. These can be
dedicated vehicles built solely for
carrying advertisements along
routes preselected by clients, or
they can be specially-equipped
cargo trucks. Some billboard
displays are static, while others
change
Online Advertising
• Email marketing
• Banner ads
• Social Networking Ads
– Direct Advertising that is based on your
network of friends
– Direct Advertising placed on your social
networking site
– Indirect Advertising by creating 'groups'
or 'pages'
Viral Marketing
• Viral promotions may take the form of
video clips, interactive Flash games,
advergames, ebooks, brandable software,
images, or even text messages.
How much are you affected by
ADs?
References
• Material taken from various websites