* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Version 1.2 - Course Module Slide Options
Socioeconomic status and memory wikipedia , lookup
Universal pragmatics wikipedia , lookup
Childhood memory wikipedia , lookup
Conduit metaphor wikipedia , lookup
Prenatal memory wikipedia , lookup
Exceptional memory wikipedia , lookup
Symbolic behavior wikipedia , lookup
Traumatic memories wikipedia , lookup
Memory and aging wikipedia , lookup
Music-related memory wikipedia , lookup
Misattribution of memory wikipedia , lookup
MOGUL framework wikipedia , lookup
Optical illusion wikipedia , lookup
Eyewitness memory (child testimony) wikipedia , lookup
Collective memory wikipedia , lookup
Atkinson–Shiffrin memory model wikipedia , lookup
Holonomic brain theory wikipedia , lookup
Neuroanatomy of memory wikipedia , lookup
Reconstructive memory wikipedia , lookup
LESSON Ext 4 Module 3: Designing for Communication Cognition: The Brain’s Role LESSON Ext 4 Module 3: Designing for Communication Lesson Overview In this lesson, you will: Explore the inner workings of the brain Explore how the brain stores memory Explore how to create memories in a Web design LESSON Ext 4 Module 3: Designing for Communication Guiding Questions What is your earliest childhood memory? What things do you recall about that memory? LESSON Ext 4 Module 3: Designing for Communication Memory Three types: Sensory Short-term or working Long-term LESSON Ext 4 Module 3: Designing for Communication Sensory Memory Quick Recognition Details not always remembered Information is not stored Demonstration You will be shown an image for 2 seconds Don’t write anything down Just try to remember what the image is LESSON Ext 4 Module 3: Designing for Communication View for 2 Seconds CBSHBOESPNNBC LESSON Ext 4 Module 3: Designing for Communication Demo 1 What did you see? How many of the 13 letters do you remember? You might remember that you saw letters, but can’t remember which ones. LESSON Ext 4 Module 3: Designing for Communication Short-term or Working Memory Allows you to remember 7 ± 2 items for a short period of time Chunking allows you to increase the information remembered Telephone number example Return to our demo of 13 letters LESSON Ext 4 Module 3: Designing for Communication View for 2 Seconds CBS HBO ESPN NBC LESSON Ext 4 Module 3: Designing for Communication Demo 2 Write what you remember seeing Adding spaces chunked the letters 13 letters vs. 4 chunks of information LESSON Ext 4 Module 3: Designing for Communication Long-term Memory Transferred from short-term memory through repetition Can be stored for long periods of time Needs to be used or refreshed to stay active Some information can be stored for a lifetime LESSON Ext 4 Module 3: Designing for Communication Demo 3 Take another look at our 13 letters: CBS HBO ESPN NBC Four television networks Repetition when viewing TV Stored in long-term memory LESSON Ext 4 Module 3: Designing for Communication Storing Memories Encoding – the process by which we store and process memories Attention can affect the encoding For example – studying in a noisy distracting environment vs. a quiet one LESSON Ext 4 Module 3: Designing for Communication Making Connections Connecting new information with already stored information Similar to bricks and mortar Learning a new language LESSON Ext 4 Module 3: Designing for Communication A Picture Is Worth a Thousand Words Creating a picture in your mind Useful when learning the parts of something Textbooks and teachers give you pictures Active participation helps with retention Taking notes Completing a labeled model Charts, etc. LESSON Ext 4 Module 3: Designing for Communication Mixing It All Up Use of multiple senses More active part of the information Science experiment Discuss the experiment – hearing Use your hands during the experiment – touch Make observations during the experiment – sight LESSON Ext 4 Module 3: Designing for Communication Perception Connection with prior stored memory Cultural Physical Environmental Other experience Dog, cat, skunk scenario LESSON Ext 4 Module 3: Designing for Communication Fitts’ Law The time that it takes an individual to move to an object is related to the objects size and distance. Examples in Web design Save button Reset button LESSON Ext 4 Module 3: Designing for Communication Applications for Web Design Repetition helps with memory Use of multiple senses Chunking Avoidance of negative cultural perceptions If you want them to use it, make it easy to find LESSON Ext 4 Module 3: Designing for Communication Perceptions and Illusions Look at the following sites and see how perceptions can affect what you see in a Web site and how optical illusions affect what you see. Scientific Psychic - http://www.scientificpsychic.com/graphics Optical Illusions - http://kids.niehs.nih.gov/illusion/illusions.htm 78 Optical Illusions - http://www.michaelbach.de/ot eChalk Optical Illusions - http://www.echalk.co.uk/amusements/ OpticalIllusions/illusions.htm LESSON Ext 4 Module 3: Designing for Communication Assignment Quiz during the next meeting over the following: Communication Vision Memory Use your notes as a study guide LESSON Ext 4 Module 3: Designing for Communication Lesson Review Describe the inner workings of the brain. How does the brain store memory? How can you use this knowledge to design Web pages that will help viewers remember the information on your pages?