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Jeopardy ! Unit 4 Business Foundations Business Foundations Marketing Advertising Marketing And Advertising 100 100 100 200 200 200 300 300 300 400 400 400 500 500 500 Final Jeopardy Marketing 100 Product, price, promotion, and place –the activities that go into selling a product to consumers a. demographics b. Marketing Mix c. marketing d. Channel of distribution Marketing 100 Break-even point Marketing 200 Detailed research on a particular segment of the population a. demographics b. Marketing concept c. Target market d. Market research Marketing 200 Relationship Marketing Marketing 300 Recieves large shipment of products from many different producers. a. wholesaler b. retailer c. distributor d. consumer Marketing 300 Retailer Marketing 400 gathering of information that businesses use to determine what kinds of goods and services to produce. a. Target marketing b. Marketing concept c. Market research Marketing 400 Marketing Mix (The Four P’s) Global Awareness 500 Businesses need to know their customers’ wants and needs in order to make a profit a. marketing b. Marketing concept c. Market research d. Relationship marketing Marketing 500 Channel of Distribution Advertising 100 Ads on the Internet a. b. c. d. Cyber ads Transit ads Banner ads infomercials Advertising 100 Transit advertising Advertising 200 A website that uses the internet to broadcast something a. webcast b. Screen ads c. Mass media d. Transit ads Advertising 200 Direct- Mail Advertising Advertising 300 Internet ads that appear briefly when a user logs on or clicks on a site a. webcast b. infomercial c. Pop-up d. Banner ad Advertising 300 Advantages of using newspaper as advertising medium Advertising 400 What does mass media include Advertising 400 Disadvantages of using newspaper as mass medium Advertising 500 How does advertising serve you as a consumer Advertising 500 How do some examples of how marketers appeal to their target markets Marketing and Advertising 100 Internet ads that can be displayed on the right or left of the computer screen a. Cyber ad c. Screen ad b. Webcast d. Pop-up Marketing and Advertising 100 Prime Time Marketing and Advertising 200 Which is not a stage of product development a. Testing b. Distribution c. Evaluation d. screening Marketing and Advertising 200 How does the channel of distribution affect the product? Marketing and Advertising 300 A channel of distribution directs a. Products to poducers b. Consumers to products c. Products to consumers d. Retailers to distributors Marketing and Advertising 300 Examples of Print Media Marketing and Advertising 400 Examples of Broadcasting Media Marketing and Advertising 400 Examples of Cyber Ads Marketing and Advertising 500 a. b. c. d. e. f. How are advertising rates determined for newspapers and magazines Size of the ad Number of people it reaches How often it appears Appears Where it is placed All of the above Marketing and Advertising 500 Steps in product development Final Jeopardy Marketing What are the 7 functions of Marketing?